Four signs of a competitive moat at World Wrestling Entertainment Inc (NYQ:WWE)

Given that widespread uncertainty in the stock market is likely to endure for the rest of 2020 and beyond, it pays to know that you're investing in high-quality stocks, rather than speculative ones. This means safe, profitable companies with strong balance sheets.

Most investors would agree that the best quality companies in the stock market often make the best investments as well. They're the ones that seem to be able to make consistently stunning profits over the long term.

What makes these stocks so appealing is their ability to resist competitive threats and generate breathtaking profits. They compound investment returns at consistently above-average rates over the long term.

These stocks are different because they've got what billionaire investor Warren Buffett, calls economic moats. Like medieval castles, their profits are fortified by impregnable business models.

Here's a rundown on what makes these stocks so special - using World Wrestling Entertainment Inc (NYQ:WWE) as an example...

GET MORE DATA-DRIVEN INSIGHTS INTO NYQ:WWE »

Clues to quality

Before we get started on why World Wrestling Entertainment Inc looks like a high quality stock, here are some of the main ways that a company can build a strong moat around itself:

• Intangible Assets - Such as brands that customers love, valuable patents or regulatory approvals

• Switching Costs - It might be too costly, complicated or unnecessary for customers to look elsewhere

• Network Effects - When customers become part of a product it creates tremendously powerful businesses

• Cost Advantages - Superior processes and unique locations and assets make it hard for others to compete

• Great Scale - Large infrastructure and distribution networks are powerful barriers to entry in many industries
  

Has World Wrestling Entertainment Inc (NYQ:WWE) got a moat?

When it comes to searching for companies with moats, some of the biggest clues actually lie in their financial statements. By looking at a small number of important ratios you can get an idea about the competitive strength and profit power in a business.

Here's what they are and why they are important - and how World Wrestling Entertainment Inc stacks up against them:

1. High rates of Free Cash Flow - the measure of a thriving company.
   - A high ratio of free cash flow to sales can be a very positive sign. For World Wrestling Entertainment Inc, the figure is an impressive 21.1%.

2. High Return on Capital Employed - the measure of a company growing efficiently and profitably.
   - A 5-year average ROCE of more than 12 percent is a pointer to strong efficiency. For World Wrestling Entertainment Inc, the figure is an eye-catching 18.6%.

3. High Return on Equity (compared to peers) - the measure of a company making good profits from its assets.
   - World Wrestling Entertainment Inc has a 5-year average ROE of 21.1%.

4. High Operating Margins (compared to peers) - the measure of a company with pricing power
   - World Wrestling Entertainment Inc has a 5-year average operating margin of 9.48%.
   

What does this mean for potential investors?

Some of the best quality stocks in the market have defensible models that can deliver high levels of shareholder returns over the long term. But there are no guarantees and it's important to do your own research. Indeed, we've identified some areas of concern with World Wrestling Entertainment Inc that you can find out about here.

Alternatively, if you'd like to find more shares that have some of the characteristics of promising economic moats, you should take a look at this Economic Moats screen.