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France Mobile E-Commerce Market Report 2021: Mobile-first Strategies to Emerge Strongly as the Importance of m-Commerce Rises - ResearchAndMarkets.com

·2-min read

The "Mobile E-Commerce in France" report has been added to ResearchAndMarkets.com's offering.

The Mobile E-Commerce in France report offers insight into key trends and developments driving the industry.

The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers.

There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

2020 saw mobile e-commerce register strong sales growth as the convenience that the channel offers stood it in very good stead as the COVID-19 pandemic brought about significant changes to consumer behaviour over the course of the year.

Although growth rates were slower in 2020 than what was recorded in early years of the review period, this should be seen as the result of greater maturity in the category, rather than any negative background trends.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile E-Commerce market;

  • Pinpoint growth sectors and identify factors driving change;

  • Understand the competitive environment, the market's major players and leading brands;

  • Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

KEY DATA FINDINGS

2020 IMPACT

  • M-commerce surges ahead during the quarantine lockdown as convenience rules

  • M-commerce increasingly seen as a priority among France's online retailers

  • M-commerce remains at the forefront of innovation in retailing

RECOVERY AND OPPORTUNITIES

  • Mobile-first strategies to emerge strongly as the importance of m-commerce rises

  • The lack of trust in the security of mobile payments to remain a drag on m-commerce

5G and social media to act as major drivers of growth in mobile e-commerce

CHANNEL DATA

EXECUTIVE SUMMARY

  • COVID-19 impact on retailing

  • COVID-19 country impact

"Locavores" become more relevant as sustainable consumerism takes off

  • Hypermarkets and shopping centres continue to fall out of favour with French people

  • What next for retailing?

OPERATING ENVIRONMENT

  • Informal retailing

  • Opening hours

  • Physical retail landscape

  • Cash and carry

  • Seasonality

  • Christmas (Noel)

  • Back to School

  • Payments and delivery

  • Emerging business models

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

For more information about this report visit https://www.researchandmarkets.com/r/wos7ic

View source version on businesswire.com: https://www.businesswire.com/news/home/20210413005987/en/

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