Gains at Adidas and Barclays keep European shares steady

LONDON, April 27 (Reuters) - European shares were steady on Wednesday, with markets supported by gains at sportswear group Adidas (LSE: 0OLD.L - news) and British bank Barclays (LSE: BARC.L - news) , although some tech stocks fell after lower sales at Apple (LSE: 0R2V.L - news) .

The pan-European FTSEurofirst 300 index was flat, while the euro zone's blue-chip Euro STOXX 50 index advanced 0.1 percent.

Germany's DAX rose 0.1 percent while Spain's IBEX progressed 0.6 percent, with Spain set for new elections in June.

Shares (Berlin: DI6.BE - news) in German sporting goods group Adidas surged 6 percent after the company hiked its guidance for 2016 as it reported a 35 percent jump in first-quarter operating profit, citing strong brand momentum.

Barclays also rose 4.2 percent. Even (Taiwan OTC: 6436.TWO - news) though Barclays (Swiss: BARC.SW - news) reported a slump in profits, some traders pointed to a relatively strong performance at the bank's UK division as helping to boost the shares.

However, technology stocks such as AMS (LSE: 0QWC.L - news) , Dialog Semiconductor and ARM lost ground after Apple (Swiss: AAPL.SW - news) posted its first-ever decline in iPhone sales and its first revenue drop in 13 years. (Reporting by Sudip Kar-Gupta; Editing by Atul Prakash)