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Gary Barlow joins P&O Cruises as brand ambassador and ship's musical director

Amy West
Contributor
Take That singer Gary Barlow has been named P&O Cruises latest brand ambassador (Photo by Isa Foltin/Getty Images)

Gary Barlow has been announced as P&O Cruises new brand ambassador, as well as musical director for a new LNG-powered ship due to set sail in May.

The Take That star revealed the news on Instagram, posting a trailer for the holiday-making company which sees him tap a microphone and sit down at a piano in a dimly lit room. Stating that he’ll be “coming aboard” the Iona later this year, he wrote alongside the video: “Here’s to making more music and memories with you.”

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“I want The 710 Club to be a celebration of great music and great talent,” the former X Factor judge told the Daily Echo as he discussed his future duties. “As its musical director, I want to give a unique experience for people who love music as much as I do.

“Music has been such a massive part of my life – and taken me on so many journeys and adventures. I’m hoping to pass this on to all the guests in my club.”

As well as performing on the cruiseliner, which will embark from Southampton, the ‘Back for Good’ hitmaker will also sing at the Iona’s naming celebration in July before it takes to the oceans again to travel around the Norwegian Fjords, Spain, Portugal and the Canary Islands.

P&O Cruises president, Paul Ludlow, said that the team are “immensely proud to have someone of Gary’s stature and talent” working with them.

"Gary’s impressive career speaks for itself and he will bring his vision and personality to our new The 710 Club; from guiding the resident band, selecting future performers and playlists and even shaping the interiors and signature cocktails,” he explained.

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“We’re excited that our guests can be a part of it and they will have the opportunity to watch Gary light up Iona’s theatre for some extraordinary performances in dazzling surroundings.”

Other famous faces that have aligned themselves with P&O Cruises over the years include Blur guitarist Alex James, Strictly Come Dancing judge Craig Revel Horwood and Gavin and Stacey star Rob Brydon.