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General Assembly Brings Popular Frozen Pizza Subscriptions to B.C.’s Vancouver and Lower Mainland Area

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  • GASMF

Premium, Naturally Leavened GA Pizza Now Available for Ordering and Gifting

Fast-Growing Omnichannel Brand Marks First Expansion Outside of Ontario

VANCOUVER, British Columbia, December 01, 2021--(BUSINESS WIRE)--General Assembly Holdings Limited (the "Company" or "GA Pizza") (TSXV: GA), an innovative, premium consumer packaged goods ("CPG") brand dedicated to making delicious pizzas available to everyone, everywhere, is excited to bring its popular and unique direct-to-consumer ("DTC") frozen pizza offerings to the hungry folks of Vancouver—including their popular pizza subscriptions, a ‘buy it once’ option and a pizza gifting service—with free delivery site-wide until January 4, 2022.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211201005630/en/

"My time living in Vancouver taught me how much the city loves good food—Vancouverites are discerning foodies who demand quality and convenience. That’s why the city was a no-brainer for our first outpost outside of Ontario," said Ali Khan Lalani, GA Pizza’s Founder and CEO. "Our goal is to make delicious pizzas available to everyone, everywhere, and we are so excited to bring our elevated frozen pizza experience to the west coast." gapizza.com (Photo: Business Wire)

Starting Wednesday, December 1, pizza-lovers in Abbotsford, Burnaby, Coquitlam, Delta, Langley, Maple Ridge, New Westminster, North Vancouver, Richmond, Surrey, Vancouver and West Vancouver will be able to treat themselves and their loved ones to the taste and convenience of GA Pizza’s freshly frozen artisanal pizzas from gapizza.com.

"My time living in Vancouver taught me how much the city loves good food—Vancouverites are discerning foodies who demand quality and convenience. That’s why the city was a no-brainer for our first outpost outside of Ontario," said Ali Khan Lalani, GA Pizza’s Founder and CEO. "Our goal is to make delicious pizzas available to everyone, everywhere, and we are so excited to bring our elevated frozen pizza experience to the west coast."

General Assembly’s naturally-leavened pies are Chef-imagined with every foodie in mind. Each pizza is par-baked and flash-frozen using a proprietary process developed in the brand’s flagship restaurant, which means an expertly cooked pizza can be on a dinner plate seven minutes after it’s pulled from a freezer. And each pizza is made with premium ingredients, which means they taste as delicious as anything on offer at a favourite neighbourhood joint.

GA Pizza’s DTC delivery model brings pizza right to customers’ doors on a date of their choosing. Each 10-inch pizza is tidily packaged and frozen ice-cold, minimizing environmental footprint while respecting the freezer space of even the tiniest False Creek condo.

With eight premium pizzas available—75% of which are plant-based or meat-free—the GA Pizza experience is meant to complement and elevate the lives of quality-conscious, busy Vancouverites.

  • Has today’s epic blast up the Grind worn you out? There’s a pizza for that.

  • Need to feed your hungry family after a full day shredding the slopes? There’s a pizza for that.

  • Does planning dinner with your partner seem impossible after yet another day of back-to-back Zooms? There’s a pizza for that.

  • Looking to fill the freezer of a new mom? A hungry student? That one impossible-to-buy-for person on your holiday gift list? There’s a pizza for that.

GA Pizza Offering

Visit gapizza.com and enter your postal code to start your order.

Pizza Subscription Boxes
Choose from GA Pizza’s eight signature pizzas. Stacks of six, eight or 10 pizzas delivered every four, six or eight weeks. From $65. Receive free shipping and 10% off all new orders for the holidays, valid until January 4, 2022.

6-stack, $65.94
8-stack, $87.92
10-stack, $109.90

One Time Purchase: Build a Box
Choose from GA Pizza’s eight signature pizzas. One-time purchase option for stacks of six, eight or 10 pizzas. From $68. Receive free shipping and 10% off all new orders for the holidays, valid until January 4, 2022.

Chef’s Stacks
Choose from a selection of curated boxes for quick check-out. From $68. Receive free shipping and 10% off all new orders for the holidays, valid until January 4, 2022.

GA Pizza Gifting
Designed to be simple and fun—gift-givers can purchase boxes of four or eight pizzas and choose when to notify the recipient with a personalized virtual GA Pizza Stack Card. From $49. Free shipping.

The GA Pizza Club frozen pizza subscription service first launched in Toronto in September 2020, the first step in the company’s evolution from a premium fast-casual restaurant in downtown Toronto into an omnichannel CPG brand. Since then, GA Pizza has successfully expanded its DTC offering to markets across Ontario, supported by fresh branding, new product offerings, and increased production capabilities.

Today’s launch represents GA Pizza’s first expansion outside of its home province, with the direct-to-consumer launch being phase one of a larger expansion strategy—grocery sales, facilitated by a newly announced partnership with leading distributor UNFI, will follow in the months ahead.

"Our company’s incredible growth in Ontario, in such a short period of time, shows how eager Canadian pizza-lovers are to embrace our product," said Ali Khan Lalani. "We’re firing on all cylinders to meet that demand. And we’re ready to fill the freezers of Vancouver and the Lower Mainland."

About GA Pizza

GA Pizza began its life as a fast-casual pizza restaurant in the heart of Toronto. Four years later, we also offer a freezer-to-table consumer packaged goods line and a revolutionary direct-to-consumer eCommerce experience—not to mention a pizza box with more than one pizza in it. Our ambition? Make delicious pizzas available to everyone, everywhere. We’re always working to take pizza to new heights—from showing the world that better pizza is possible, to finding new spaces and places to deliver unrivaled pizza experiences. Find us in your freezer or visit gapizza.com for more information.

Tag @ga_pizza on Instagram.

GA Pizza media assets available for download.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Information

This press release contains statements which constitute "forward-looking information" or "forward-looking statements" (together "forward-looking information") within the meaning of applicable securities laws, including statements regarding the plans, intentions, beliefs and current expectations of the Company with respect to future business activities and operating performance. Forward-looking information is often identified by the words "may", "would", "could", "should", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" or similar expressions and includes information regarding anticipated increases to the Company's production capacity at the master facility and the Company's growth strategy.

Investors are cautioned that forward-looking information is not based on historical facts but instead reflect the Company’s management’s expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, such information involves risks and uncertainties, and undue reliance should not be placed on such information, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the combined company. Among key factors and risks that could cause actual results to differ materially from those projected in the forward-looking information may include, without limitation, the following: there being no market for the securities of the Company; the Company’s limited operating history; global economic risk; COVID-19’s impact on the Company; the general economic environment; cybersecurity risks; financial projections may prove materially inaccurate or incorrect; the Company may experience difficulties to forecast sales; general competition in the industry from other companies; management of growth-related risks; reliance on management; risks relating to insurance; changes in food and supply costs could adversely affect profitability and ultimately our results of operations; our business could be adversely affected by increased labour costs or difficulties in finding suitable employees; changes in customer tastes and preferences, spending patterns and demographic trends could cause sales to decline; changes in nutrition and food regulation; failure to establish our master production facility; failure to expand production capacity; disruption at our facilities; government regulation of the food industry creating risks and challenges; risk associated with food safety and consumer health; changes in internet and social media search algorithms; risks associated with leasing commercial and retail space; third party reliance for shipping and payment processing; environmental laws; we may not persuade customers of the benefits of paying our prices for higher-quality food; our marketing and advertising strategies may not be successful, which could adversely impact our business; requirements for further financing; the Company may prioritize customer growth and engagement and the customer experience over short-term financial results. This forward-looking information may be affected by risks and uncertainties in the business of the Company and market conditions.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking information prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although the Company has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended. The Company does not intend, and does not assume any obligation, to update this forward-looking information except as otherwise required by applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211201005630/en/

Contacts

Media
Tat Read, Communications Director, GA Pizza
tat@gapizza.com

Investor Relations
Glen Akselrod, Bristol Capital
invest@gapizza.com

Ali Khan Lalani, Chief Executive Officer & Founder
(416) 583-5571

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