Girl Named Isis Can't Have Name On Nutella

Nutella has refused to print a personalised label for an Australian five-year-old girl because her name is Isis - one of the acronyms for the Islamic State terrorist group.

The Nutella campaign, which allows people to order personalised jars, has been operating since October.

Isis Taylor's mother, Heather, said her daughter is being discriminated against through no fault of her own.

"We have just been refused permission to have our beautiful five-year-old daughter's name printed on a Nutella jar label ... because she is named Isis," Ms Taylor wrote on Facebook (NasdaqGS: FB - news) .

She (Munich: SOQ.MU - news) is trying to get the decision overturned, and has even spoken directly with the Australian chief executive of Nutella's parent company, Ferrero.

But the company is standing by its refusal to print the label, releasing a statement saying: "Like all campaigns, there needs to be consistency in the way terms and conditions are applied.

"Unfortunately, this has meant there have been occasions where a label has not been approved on the basis that it could have been misinterpreted by the broader community or viewed as inappropriate."

The campaign's terms and conditions explicitly state that labels considered "offensive" or that might cause "distress, upset or alarm" would not be approved.

Ms Taylor says her daughter was named after the Egyptian goddess Isis - well before the terrorist group made headlines for ruthless beheadings and attacks.

But she added that many people now feel compelled to comment when they see it.

"Recently a pharmacist pointed out upon dispensing her medication, that this is not a great name to have. I of course disagree.

"This negative publicity of such a beautiful name needs to stop now."

Ms Taylor has joined a campaign to "reclaim the name", and is urging the media to refer to the terrorist group as Daesh. Several world leaders have already begun doing so.