Global $4.9 Billion Automatic Content Recognition (ACR) Markets to 2027: Evolving Concept of Contextual Advertising, Commerce, Experiences, and Spoiler-Proof Social Feeds Presents Opportunities
Global Automatic Content Recognition Market
Dublin, June 23, 2022 (GLOBE NEWSWIRE) -- The "Global Automatic Content Recognition Market by Component, Content, Technology, Applications (Broadcast Monitoring and AD Targeting & Pricing), Deployment Mode, Organization Size, Vertical and Region - Global Forecast to 2027" report has been added to ResearchAndMarkets.com's offering.
The automatic content recognition market is estimated to grow from USD 2.3 Billion in 2022 to USD 4.9 Billion by 2027, at a CAGR of 16.8%
The automatic content recognition market is expected to grow at a rapid pace due to the evolution of new technologies, and adoption and scaling of digital initiatives.
Automatic content recognition technology that analyses pixels on smart, internet-connected device screens to determine what information and advertisements people are viewing. It has the potential to make TV advertising less of a black box by revealing the true reach of advertisements, but it requires customer opt-in, which has slowed adoption.
The need for automatic content recognition solutions has risen dramatically across all countries as automatic content recognition technology becomes more integrated into smart phones and smart TVs.
The rising integration of ACR in smart TVs and second screen devices such as smartphones and wearables, as well as the increasing deployment of ACR technologies by media firms for applications such as broadcast monitoring and audience measurement, are the primary drivers of market expansion.
A golden age in TV entertainment technology has resulted in an explosion of TV viewing possibilities for the common consumer during the last decade.
The on premises segment to have the larger market size during the forecast period
Among deployment type, the on premises segment is estimated to grow with the larger market size during the forecast period. The increasing generation of data leads to various challenges for several organizations. These challenges include storage, privacy, and affordability.
The SMEs segment to hold higher CAGR during the forecast period
The adoption of Automatic content recognition and services among large enterprises is elevated as large enterprises use automatic content recognition solutions for specific use cases. They are challenged with the problematic assignment of fundamentally managing security because of the distinct nature of IT infrastructure, which is complicated in nature.
Among regions, Asia Pacific to hold highest CAGR during the forecast period
The need to improve and streamline business processes and support decision-making is driving the demand for automatic content recognition in the Asia Pacific. Hence, Automatic content recognition vendors in this region focus on innovations related to their product line. China, Japan, and India have displayed ample growth opportunities in the Automatic content recognition market.
Premium Insights
Rising Use of Smart Devices and Content Streaming Services to Boost Market Growth
Media & Entertainment Segment to Account for Largest Market Size During Forecast Period
Asia-Pacific to Account for Largest Market Share in 2022
Audience Segmentation & Measurement Segment and Media & Entertainment Vertical to Account for the Highest Shares in 2022
Market Overview and Industry Trends
Drivers
Rising Use of Smart Devices and Content Streaming Services
Increase in Deployment of Automatic Content Recognition Technologies by Media & Entertainment Companies for Audience Measurement and Broadcast Monitoring
Increasing Penetration of Speech and Voice Recognition Technology in Smart Appliances
Need to Understand Consumer Behavior and the Growing Number of Hosted Automatic Content Recognition Solution Providers
Restraints
Huge Investment in Technology Development Keeps Out Small Players
Data Security Concerns
Opportunities
Increase in Adoption of Ai, Ml, and Nlp Technologies
Evolving Concept of Contextual Advertising, Contextual Commerce, Enhanced Contextual Experiences, and Spoiler-Proof Social Feeds
Challenges
Overcoming Loopholes in Automatic Content Recognition Technologies
Technological Challenges and Complexity of Devising Content Recognition Algorithms
Ownership and Privacy of Collected Data
Lack of Skilled Workforce
Cumulative Growth Analysis
Automatic Content Recognition: Evolution
Case Study Analysis
Media & Entertainment
Sony Tv Used Zapr to Engage with 2,000,000+ Smartphone Users
Endeavour Media Enhanced Their Customer Experience with Digimarc
IT & Telecommunication
Avantive Solutions Deployed Voicebase Enterprise Accelerator to Help Clients Automatically Identify Overall Agent Performance
Retail & Ecommerce
Britannia Opted Zapr to Reach Out to the Wider Audience and Generate a Powerful Brand Impression
Datalogic S.P.A Reduced Bar Code Scanning Time with Digimarc Solution
Automotive
Cardekho Solved the Duplication Problem and Reached the Right Audiences Cost-Effectively with Zapr
Education
Crafton Hills College (Chc) Enhanced Live Captioning with Verbit to Deliver Quality Education for Disabled Beings
University of Pittsburgh Enhanced Live Captioning with Verbit for Commencement Ceremonies Across 35 Countries
Healthcare & Life Sciences
Delta Dental Selected Voice Base's Enterprise Accelerator to Streamline Its Call Center Operations
Consumer Electronics
Dell Bridged Offline Tv with Targeted Engagement Among Young Audiences
Government & Defense
Groundwork Ohio Provided Accessible Content to Its Community with Verbit's Transcription
Supply/Value Chain Analysis
Technology Analysis
Ai and Automatic Content Recognition
Machine Learning and Automatic Content Recognition
Internet of Things and Automatic Content Recognition
Automatic Content Recognition and Natural Language Processing
Regulatory Implications
General Data Protection Regulation
Health Insurance Portability and Accountability Act
Payment Card Industry Data Security Standard
Sarbanes-Oxley Act of 2002
Soc 2 Type Ii Compliance
Iso/Iec 27001
The Gramm-Leach-Bliley Act
Company Profiles
Major Players
IBM
Digimarc
Google
Microsoft
Apple
Other Players
Nuance Communications
Arcsoft
Audible Magic
Acrcloud
Kt Corporation
Kudelski Group
Gracenote
Voiceinteraction
Vobile
Voicebase
Mufin GmbH
SMEs and Startups
Beatgrid Media B.V.
Clarifai
Datascouting
Ivitec
Viscovery Pte Ltd
Zapr Media Labs
Valossa
Sensetime
Verbit
Megvii
Sambatv
For more information about this report visit https://www.researchandmarkets.com/r/kju119
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