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Global Cross-Platform and Mobile Advertising Market to Reach US$433.4 Billion by the Year 2027

·26-min read

Abstract: Global Cross-Platform and Mobile Advertising Market to Reach US$433. 4 Billion by the Year 2027. Amid the COVID-19 crisis, the global market for Cross-Platform and Mobile Advertising estimated at US$153.

New York, July 19, 2021 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Global Cross-Platform and Mobile Advertising Industry" - https://www.reportlinker.com/p05818100/?utm_source=GNW
3 Billion in the year 2020, is projected to reach a revised size of US$433.4 Billion by 2027, growing at a CAGR of 16% over the analysis period 2020-2027.Search, one of the segments analyzed in the report, is projected to grow at a 18.2% CAGR to reach US$183 Billion by the end of the analysis period.After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Display segment is readjusted to a revised 15.6% CAGR for the next 7-year period. This segment currently accounts for a 27.8% share of the global Cross-Platform and Mobile Advertising market.

The U.S. Accounts for Over 27% of Global Market Size in 2020, While China is Forecast to Grow at a 20.8% CAGR for the Period of 2020-2027

The Cross-Platform and Mobile Advertising market in the U.S. is estimated at US$41.3 Billion in the year 2020. The country currently accounts for a 26.97% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$99.5 Billion in the year 2027 trailing a CAGR of 20.6% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12.1% and 14.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13.8% CAGR while Rest of European market (as defined in the study) will reach US$99.5 Billion by the year 2027.

SMS Segment Corners a 15.4% Share in 2020

In the global SMS segment, USA, Canada, Japan, China and Europe will drive the 11.1% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$17.8 Billion in the year 2020 will reach a projected size of US$37.1 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$61.6 Billion by the year 2027, while Latin America will expand at a 12.9% CAGR through the analysis period.

Select Competitors (Total 39 Featured)

  • Amobee, Inc.

  • Cadent LLC

  • Conversant LLC

  • Google, Inc.

  • InMobi

  • Microsoft Corporation

  • PubMatic, Inc.

  • RhythmOne, LLC

  • Sizmek

  • Tapad, Inc.

  • TiVo Corporation




Read the full report: https://www.reportlinker.com/p05818100/?utm_source=GNW

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Impact of Covid-19 and a Looming Global Recession
Cross-Platform Advertising: A Conceptual Overview
How Does Cross-Platform Advertising Differ from Multi-Channel
Marketing?
Advantages of Cross-Platform Advertising
Digital Advertising and Marketing: Transforming, Transitioning
and Conditioning Brand-Consumer Relationships
EXHIBIT 1: Digital Advertising Expenditure Worldwide in $
Billion for the Period 2018-2023
EXHIBIT 2: Digital Ad Spending as % of Total Media Ad Spending
in Select Countries for the Year 2019
EXHIBIT 3: Top Players in Digital Advertising Market Ranked by
Digital Ad Revenues (in $ Billion) for 2019
Cross-Platform Advertising Market: A Prelude
Cross Platform and Mobile Advertising Market Heads for Giant
Leap Forward
Developed Markets Lead, Emerging Economies Spell Opportunities
for Cross-Platform Advertising
Competition
Recent Market Activity

2. FOCUS ON SELECT PLAYERS
Amobee, Inc. (USA)
Cadent LLC (USA)
Conversant LLC (USA)
Google, Inc. (USA)
InMobi (India)
Microsoft Corporation (USA)
PubMatic, Inc. (USA)
RhythmOne, LLC (USA)
TiVo Corporation (USA)
Sizmek (USA)
Tapad, Inc. (USA)

3. MARKET TRENDS & DRIVERS
Vibrant Content Consumption Raises the Opportunity for Personal
Ad-Targeting, Driving Cross Platform Advertising Market
Rising Adoption of Web-Enabled Mobile Devices Boosts Market
Prospects
EXHIBIT 4: Worldwide Shipments of Laptops and Tablet PCs
(in Million Units) for the Years 2019, 2021 and 2023
Increasing Proliferation of Smartphones: Opportunity for Growth
EXHIBIT 5: Global Smartphone Shipments in Million Units for the
Years 2011 through 2018
EXHIBIT 6: Smartphone Adoption Worldwide by Region (in %): 2018 &
2025
EXHIBIT 7: Smartphone Users as % of Global Population for the
Period 2018-2022
Expanding Mobile Internet and Advent of High Speed Mobile
Network Technologies
EXHIBIT 8: Mobile Connections Worldwide: Breakdown (in %) by
Network Type and Region for 2024
Rising Internet Usage: An Opportunity for Cross-Platform
Advertising Market
EXHIBIT 9: Internet Penetration Rates: Internet Users as % of
Population by Region for 2019 and 2024
EXHIBIT 10: Top Internet-Using Countries Ranked by Number of
Internet Users (in Millions): 2019
Smart TVs: An Important Platform for Cross-Screen Advertising
EXHIBIT 11: Global Smart TVs Market Size in US$ Million by
Region for the Years 2019 and 2025
Rising Customer Preference for Multiscreen Activities:
Potential for Cross-Platform Advertisers
EXHIBIT 12: Multiscreen Content Penetration (in %) by Age Group
for 2019
EXHIBIT 13: Common Activities Performed in Sequential Multi-
Screening Activity: 2019
Growing Use of Social Media Platforms: A Lucrative Opportunity
for Cross-Platform Advertisers
EXHIBIT 14: Social Media Penetration Worldwide: % of Active
Monthly Users Compared to Total Population for 2019
EXHIBIT 15: Social Media Users Penetration (in %) by Generation
Better Recall Rates Drives Focus onto Integrated Cross-Platform
Advertising
Cross-Platform Ad Campaigns Gaining Hold an Edge over Single
Platform Campaigns
Mobile Advertising Companies Adopt Data-Driven Technologies
Trend towards Mobile Apps: Potential for Cross-Platform
Advertising
EXHIBIT 16: Global Mobile Apps Market Size in $ Billion for the
Years 2019, 2021, 2023 and 2025
Continuous Growth in Cross-Platform Video Advertising Market
EXHIBIT 17: Digital/Mobile Video Ad Creatives: Percentage
Breakdown of Creative Developed by Platform
EXHIBIT 18: Cross-Platform Video Advertising Market: % of
Budget Allocated for Cross Platform Videos for the Years 2016
-2019
Identifying Customers: Essential for Success of Cross-Platform
Ad Campaigns
Cross-Platform Advertising in Automotive Industry
Cross-Channel Advertising Hold importance for e-Commerce Market
EXHIBIT 19: Global B2C E-Commerce Sales in US$ Trillion for the
Years 2017, 2019, 2021 and 2023
EXHIBIT 20: Global E-Commerce Market as a % of Retail Sales for
the Period 2017-2023
Content Management: A Critical Factor in Cross-Platform
Advertising
Technical Issues Present Challenges for Cross-Platform
Advertising Market
Consistency and Creativity Challenge Cross-Platform Campaigns

4. GLOBAL MARKET PERSPECTIVE
Table 1: World Current & Future Analysis for Cross-Platform and
Mobile Advertising by Geographic Region - USA, Canada, Japan,
China, Europe, Asia-Pacific, Latin America, Middle East and
Africa Markets - Independent Analysis of Annual Sales in US$
Billion for Years 2020 through 2027 and % CAGR

Table 2: World 7-Year Perspective for Cross-Platform and Mobile
Advertising by Geographic Region - Percentage Breakdown of
Value Sales for USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets for
Years 2020 & 2027

Table 3: World Current & Future Analysis for Search by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and % CAGR

Table 4: World 7-Year Perspective for Search by Geographic
Region - Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2020 & 2027

Table 5: World Current & Future Analysis for Display by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and % CAGR

Table 6: World 7-Year Perspective for Display by Geographic
Region - Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2020 & 2027

Table 7: World Current & Future Analysis for SMS by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Sales in US$ Billion for Years 2020 through 2027 and
% CAGR

Table 8: World 7-Year Perspective for SMS by Geographic Region -
Percentage Breakdown of Value Sales for USA, Canada, Japan,
China, Europe, Asia-Pacific, Latin America, Middle East and
Africa for Years 2020 & 2027

Table 9: World Current & Future Analysis for Native Social by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and % CAGR

Table 10: World 7-Year Perspective for Native Social by
Geographic Region - Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2020 & 2027

Table 11: World Current & Future Analysis for Video by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and % CAGR

Table 12: World 7-Year Perspective for Video by Geographic
Region - Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2020 & 2027

Table 13: World Current & Future Analysis for Audio by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and % CAGR

Table 14: World 7-Year Perspective for Audio by Geographic
Region - Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2020 & 2027

Table 15: World Current & Future Analysis for Smartphones by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and % CAGR

Table 16: World 7-Year Perspective for Smartphones by
Geographic Region - Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2020 & 2027

Table 17: World Current & Future Analysis for Desktops by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and % CAGR

Table 18: World 7-Year Perspective for Desktops by Geographic
Region - Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2020 & 2027

Table 19: World Current & Future Analysis for Tablets by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and % CAGR

Table 20: World 7-Year Perspective for Tablets by Geographic
Region - Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2020 & 2027

Table 21: World Current & Future Analysis for Smart Televisions
by Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and % CAGR

Table 22: World 7-Year Perspective for Smart Televisions by
Geographic Region - Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa for Years 2020 & 2027

III. MARKET ANALYSIS

UNITED STATES
Proliferation of Connected Devices Drives Potential for Cross
Platform Advertising
EXHIBIT 21: Advertising Budgets Allocated to Cross-Platform
Video Advertising by Agencies and Marketers in the US for the
Period 2015-2018
Changing Media Consumption Trends Influence Market Growth
EXHIBIT 22: US Digital Media Market: Breakdown of Time Spent:
(in %) by Platform for 2016 and 2019
EXHIBIT 23: Average Time Spent by Users Per Visit (in Minutes)
by Platform in the US for 2016 and 2019
Mobile Devices Offer Significant Growth Opportunities for Cross
Platform Advertising
Table 23: USA Current & Future Analysis for Cross-Platform and
Mobile Advertising by Type - Search, Display, SMS, Native
Social, Video and Audio - Independent Analysis of Annual Sales
in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 24: USA 7-Year Perspective for Cross-Platform and Mobile
Advertising by Type - Percentage Breakdown of Value Sales for
Search, Display, SMS, Native Social, Video and Audio for the
Years 2020 & 2027

Table 25: USA Current & Future Analysis for Cross-Platform and
Mobile Advertising by Platform - Smartphones, Desktops, Tablets
and Smart Televisions - Independent Analysis of Annual Sales in
US$ Billion for the Years 2020 through 2027 and % CAGR

Table 26: USA 7-Year Perspective for Cross-Platform and Mobile
Advertising by Platform - Percentage Breakdown of Value Sales
for Smartphones, Desktops, Tablets and Smart Televisions for
the Years 2020 & 2027

CANADA
Table 27: Canada Current & Future Analysis for Cross-Platform
and Mobile Advertising by Type - Search, Display, SMS, Native
Social, Video and Audio - Independent Analysis of Annual Sales
in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 28: Canada 7-Year Perspective for Cross-Platform and
Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 29: Canada Current & Future Analysis for Cross-Platform
and Mobile Advertising by Platform - Smartphones, Desktops,
Tablets and Smart Televisions - Independent Analysis of Annual
Sales in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 30: Canada 7-Year Perspective for Cross-Platform and
Mobile Advertising by Platform - Percentage Breakdown of Value
Sales for Smartphones, Desktops, Tablets and Smart Televisions
for the Years 2020 & 2027

JAPAN
Table 31: Japan Current & Future Analysis for Cross-Platform
and Mobile Advertising by Type - Search, Display, SMS, Native
Social, Video and Audio - Independent Analysis of Annual Sales
in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 32: Japan 7-Year Perspective for Cross-Platform and
Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 33: Japan Current & Future Analysis for Cross-Platform
and Mobile Advertising by Platform - Smartphones, Desktops,
Tablets and Smart Televisions - Independent Analysis of Annual
Sales in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 34: Japan 7-Year Perspective for Cross-Platform and
Mobile Advertising by Platform - Percentage Breakdown of Value
Sales for Smartphones, Desktops, Tablets and Smart Televisions
for the Years 2020 & 2027

CHINA
Digital Advertising Market in China: An Overview
Growing Utilization of Mobile Internet Drives Cross-Platform
Advertising Market
EXHIBIT 24: Number of Internet Users (in Million) in China for
the Period 2010-2019
EXHIBIT 25: Penetration of Mobile Internet in China: Mobile
Internet Users as % of Total Internet Users for 2010-2018
Table 35: China Current & Future Analysis for Cross-Platform
and Mobile Advertising by Type - Search, Display, SMS, Native
Social, Video and Audio - Independent Analysis of Annual Sales
in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 36: China 7-Year Perspective for Cross-Platform and
Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 37: China Current & Future Analysis for Cross-Platform
and Mobile Advertising by Platform - Smartphones, Desktops,
Tablets and Smart Televisions - Independent Analysis of Annual
Sales in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 38: China 7-Year Perspective for Cross-Platform and
Mobile Advertising by Platform - Percentage Breakdown of Value
Sales for Smartphones, Desktops, Tablets and Smart Televisions
for the Years 2020 & 2027

EUROPE
Market Overview
EXHIBIT 26: Internet Penetration Rate in the EU: Internet Users
as a % of Total Population by Country for 2019
Table 39: Europe Current & Future Analysis for Cross-Platform
and Mobile Advertising by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets -
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and % CAGR

Table 40: Europe 7-Year Perspective for Cross-Platform and
Mobile Advertising by Geographic Region - Percentage Breakdown
of Value Sales for France, Germany, Italy, UK, Spain, Russia
and Rest of Europe Markets for Years 2020 & 2027

Table 41: Europe Current & Future Analysis for Cross-Platform
and Mobile Advertising by Type - Search, Display, SMS, Native
Social, Video and Audio - Independent Analysis of Annual Sales
in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 42: Europe 7-Year Perspective for Cross-Platform and
Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 43: Europe Current & Future Analysis for Cross-Platform
and Mobile Advertising by Platform - Smartphones, Desktops,
Tablets and Smart Televisions - Independent Analysis of Annual
Sales in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 44: Europe 7-Year Perspective for Cross-Platform and
Mobile Advertising by Platform - Percentage Breakdown of Value
Sales for Smartphones, Desktops, Tablets and Smart Televisions
for the Years 2020 & 2027

FRANCE
Table 45: France Current & Future Analysis for Cross-Platform
and Mobile Advertising by Type - Search, Display, SMS, Native
Social, Video and Audio - Independent Analysis of Annual Sales
in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 46: France 7-Year Perspective for Cross-Platform and
Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 47: France Current & Future Analysis for Cross-Platform
and Mobile Advertising by Platform - Smartphones, Desktops,
Tablets and Smart Televisions - Independent Analysis of Annual
Sales in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 48: France 7-Year Perspective for Cross-Platform and
Mobile Advertising by Platform - Percentage Breakdown of Value
Sales for Smartphones, Desktops, Tablets and Smart Televisions
for the Years 2020 & 2027

GERMANY
Market Overview
Table 49: Germany Current & Future Analysis for Cross-Platform
and Mobile Advertising by Type - Search, Display, SMS, Native
Social, Video and Audio - Independent Analysis of Annual Sales
in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 50: Germany 7-Year Perspective for Cross-Platform and
Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 51: Germany Current & Future Analysis for Cross-Platform
and Mobile Advertising by Platform - Smartphones, Desktops,
Tablets and Smart Televisions - Independent Analysis of Annual
Sales in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 52: Germany 7-Year Perspective for Cross-Platform and
Mobile Advertising by Platform - Percentage Breakdown of Value
Sales for Smartphones, Desktops, Tablets and Smart Televisions
for the Years 2020 & 2027

ITALY
Table 53: Italy Current & Future Analysis for Cross-Platform
and Mobile Advertising by Type - Search, Display, SMS, Native
Social, Video and Audio - Independent Analysis of Annual Sales
in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 54: Italy 7-Year Perspective for Cross-Platform and
Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 55: Italy Current & Future Analysis for Cross-Platform
and Mobile Advertising by Platform - Smartphones, Desktops,
Tablets and Smart Televisions - Independent Analysis of Annual
Sales in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 56: Italy 7-Year Perspective for Cross-Platform and
Mobile Advertising by Platform - Percentage Breakdown of Value
Sales for Smartphones, Desktops, Tablets and Smart Televisions
for the Years 2020 & 2027

UNITED KINGDOM
Market Overview
Table 57: UK Current & Future Analysis for Cross-Platform and
Mobile Advertising by Type - Search, Display, SMS, Native
Social, Video and Audio - Independent Analysis of Annual Sales
in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 58: UK 7-Year Perspective for Cross-Platform and Mobile
Advertising by Type - Percentage Breakdown of Value Sales for
Search, Display, SMS, Native Social, Video and Audio for the
Years 2020 & 2027

Table 59: UK Current & Future Analysis for Cross-Platform and
Mobile Advertising by Platform - Smartphones, Desktops, Tablets
and Smart Televisions - Independent Analysis of Annual Sales in
US$ Billion for the Years 2020 through 2027 and % CAGR

Table 60: UK 7-Year Perspective for Cross-Platform and Mobile
Advertising by Platform - Percentage Breakdown of Value Sales
for Smartphones, Desktops, Tablets and Smart Televisions for
the Years 2020 & 2027

SPAIN
Table 61: Spain Current & Future Analysis for Cross-Platform
and Mobile Advertising by Type - Search, Display, SMS, Native
Social, Video and Audio - Independent Analysis of Annual Sales
in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 62: Spain 7-Year Perspective for Cross-Platform and
Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 63: Spain Current & Future Analysis for Cross-Platform
and Mobile Advertising by Platform - Smartphones, Desktops,
Tablets and Smart Televisions - Independent Analysis of Annual
Sales in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 64: Spain 7-Year Perspective for Cross-Platform and
Mobile Advertising by Platform - Percentage Breakdown of Value
Sales for Smartphones, Desktops, Tablets and Smart Televisions
for the Years 2020 & 2027

RUSSIA
Table 65: Russia Current & Future Analysis for Cross-Platform
and Mobile Advertising by Type - Search, Display, SMS, Native
Social, Video and Audio - Independent Analysis of Annual Sales
in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 66: Russia 7-Year Perspective for Cross-Platform and
Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 67: Russia Current & Future Analysis for Cross-Platform
and Mobile Advertising by Platform - Smartphones, Desktops,
Tablets and Smart Televisions - Independent Analysis of Annual
Sales in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 68: Russia 7-Year Perspective for Cross-Platform and
Mobile Advertising by Platform - Percentage Breakdown of Value
Sales for Smartphones, Desktops, Tablets and Smart Televisions
for the Years 2020 & 2027

REST OF EUROPE
Table 69: Rest of Europe Current & Future Analysis for
Cross-Platform and Mobile Advertising by Type - Search,
Display, SMS, Native Social, Video and Audio - Independent
Analysis of Annual Sales in US$ Billion for the Years 2020
through 2027 and % CAGR

Table 70: Rest of Europe 7-Year Perspective for Cross-Platform
and Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 71: Rest of Europe Current & Future Analysis for
Cross-Platform and Mobile Advertising by Platform -
Smartphones, Desktops, Tablets and Smart Televisions -
Independent Analysis of Annual Sales in US$ Billion for the
Years 2020 through 2027 and % CAGR

Table 72: Rest of Europe 7-Year Perspective for Cross-Platform
and Mobile Advertising by Platform - Percentage Breakdown of
Value Sales for Smartphones, Desktops, Tablets and Smart
Televisions for the Years 2020 & 2027

ASIA-PACIFIC
Asia-Pacific Presents Strong Growth Potential
Table 73: Asia-Pacific Current & Future Analysis for
Cross-Platform and Mobile Advertising by Geographic Region -
Australia, India, South Korea and Rest of Asia-Pacific Markets -
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and % CAGR

Table 74: Asia-Pacific 7-Year Perspective for Cross-Platform
and Mobile Advertising by Geographic Region - Percentage
Breakdown of Value Sales for Australia, India, South Korea and
Rest of Asia-Pacific Markets for Years 2020 & 2027

Table 75: Asia-Pacific Current & Future Analysis for
Cross-Platform and Mobile Advertising by Type - Search,
Display, SMS, Native Social, Video and Audio - Independent
Analysis of Annual Sales in US$ Billion for the Years 2020
through 2027 and % CAGR

Table 76: Asia-Pacific 7-Year Perspective for Cross-Platform
and Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 77: Asia-Pacific Current & Future Analysis for
Cross-Platform and Mobile Advertising by Platform -
Smartphones, Desktops, Tablets and Smart Televisions -
Independent Analysis of Annual Sales in US$ Billion for the
Years 2020 through 2027 and % CAGR

Table 78: Asia-Pacific 7-Year Perspective for Cross-Platform
and Mobile Advertising by Platform - Percentage Breakdown of
Value Sales for Smartphones, Desktops, Tablets and Smart
Televisions for the Years 2020 & 2027

AUSTRALIA
Table 79: Australia Current & Future Analysis for
Cross-Platform and Mobile Advertising by Type - Search,
Display, SMS, Native Social, Video and Audio - Independent
Analysis of Annual Sales in US$ Billion for the Years 2020
through 2027 and % CAGR

Table 80: Australia 7-Year Perspective for Cross-Platform and
Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 81: Australia Current & Future Analysis for
Cross-Platform and Mobile Advertising by Platform -
Smartphones, Desktops, Tablets and Smart Televisions -
Independent Analysis of Annual Sales in US$ Billion for the
Years 2020 through 2027 and % CAGR

Table 82: Australia 7-Year Perspective for Cross-Platform and
Mobile Advertising by Platform - Percentage Breakdown of Value
Sales for Smartphones, Desktops, Tablets and Smart Televisions
for the Years 2020 & 2027

INDIA
Market Overview
Table 83: India Current & Future Analysis for Cross-Platform
and Mobile Advertising by Type - Search, Display, SMS, Native
Social, Video and Audio - Independent Analysis of Annual Sales
in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 84: India 7-Year Perspective for Cross-Platform and
Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 85: India Current & Future Analysis for Cross-Platform
and Mobile Advertising by Platform - Smartphones, Desktops,
Tablets and Smart Televisions - Independent Analysis of Annual
Sales in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 86: India 7-Year Perspective for Cross-Platform and
Mobile Advertising by Platform - Percentage Breakdown of Value
Sales for Smartphones, Desktops, Tablets and Smart Televisions
for the Years 2020 & 2027

SOUTH KOREA
Table 87: South Korea Current & Future Analysis for
Cross-Platform and Mobile Advertising by Type - Search,
Display, SMS, Native Social, Video and Audio - Independent
Analysis of Annual Sales in US$ Billion for the Years 2020
through 2027 and % CAGR

Table 88: South Korea 7-Year Perspective for Cross-Platform and
Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 89: South Korea Current & Future Analysis for
Cross-Platform and Mobile Advertising by Platform -
Smartphones, Desktops, Tablets and Smart Televisions -
Independent Analysis of Annual Sales in US$ Billion for the
Years 2020 through 2027 and % CAGR

Table 90: South Korea 7-Year Perspective for Cross-Platform and
Mobile Advertising by Platform - Percentage Breakdown of Value
Sales for Smartphones, Desktops, Tablets and Smart Televisions
for the Years 2020 & 2027

REST OF ASIA-PACIFIC
Table 91: Rest of Asia-Pacific Current & Future Analysis for
Cross-Platform and Mobile Advertising by Type - Search,
Display, SMS, Native Social, Video and Audio - Independent
Analysis of Annual Sales in US$ Billion for the Years 2020
through 2027 and % CAGR

Table 92: Rest of Asia-Pacific 7-Year Perspective for
Cross-Platform and Mobile Advertising by Type - Percentage
Breakdown of Value Sales for Search, Display, SMS, Native
Social, Video and Audio for the Years 2020 & 2027

Table 93: Rest of Asia-Pacific Current & Future Analysis for
Cross-Platform and Mobile Advertising by Platform -
Smartphones, Desktops, Tablets and Smart Televisions -
Independent Analysis of Annual Sales in US$ Billion for the
Years 2020 through 2027 and % CAGR

Table 94: Rest of Asia-Pacific 7-Year Perspective for
Cross-Platform and Mobile Advertising by Platform - Percentage
Breakdown of Value Sales for Smartphones, Desktops, Tablets and
Smart Televisions for the Years 2020 & 2027

LATIN AMERICA
Market Overview
Table 95: Latin America Current & Future Analysis for
Cross-Platform and Mobile Advertising by Geographic Region -
Argentina, Brazil, Mexico and Rest of Latin America Markets -
Independent Analysis of Annual Sales in US$ Billion for Years
2020 through 2027 and % CAGR

Table 96: Latin America 7-Year Perspective for Cross-Platform
and Mobile Advertising by Geographic Region - Percentage
Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest
of Latin America Markets for Years 2020 & 2027

Table 97: Latin America Current & Future Analysis for
Cross-Platform and Mobile Advertising by Type - Search,
Display, SMS, Native Social, Video and Audio - Independent
Analysis of Annual Sales in US$ Billion for the Years 2020
through 2027 and % CAGR

Table 98: Latin America 7-Year Perspective for Cross-Platform
and Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 99: Latin America Current & Future Analysis for
Cross-Platform and Mobile Advertising by Platform -
Smartphones, Desktops, Tablets and Smart Televisions -
Independent Analysis of Annual Sales in US$ Billion for the
Years 2020 through 2027 and % CAGR

Table 100: Latin America 7-Year Perspective for Cross-Platform
and Mobile Advertising by Platform - Percentage Breakdown of
Value Sales for Smartphones, Desktops, Tablets and Smart
Televisions for the Years 2020 & 2027

ARGENTINA
Table 101: Argentina Current & Future Analysis for
Cross-Platform and Mobile Advertising by Type - Search,
Display, SMS, Native Social, Video and Audio - Independent
Analysis of Annual Sales in US$ Billion for the Years 2020
through 2027 and % CAGR

Table 102: Argentina 7-Year Perspective for Cross-Platform and
Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 103: Argentina Current & Future Analysis for
Cross-Platform and Mobile Advertising by Platform -
Smartphones, Desktops, Tablets and Smart Televisions -
Independent Analysis of Annual Sales in US$ Billion for the
Years 2020 through 2027 and % CAGR

Table 104: Argentina 7-Year Perspective for Cross-Platform and
Mobile Advertising by Platform - Percentage Breakdown of Value
Sales for Smartphones, Desktops, Tablets and Smart Televisions
for the Years 2020 & 2027

BRAZIL
Table 105: Brazil Current & Future Analysis for Cross-Platform
and Mobile Advertising by Type - Search, Display, SMS, Native
Social, Video and Audio - Independent Analysis of Annual Sales
in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 106: Brazil 7-Year Perspective for Cross-Platform and
Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 107: Brazil Current & Future Analysis for Cross-Platform
and Mobile Advertising by Platform - Smartphones, Desktops,
Tablets and Smart Televisions - Independent Analysis of Annual
Sales in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 108: Brazil 7-Year Perspective for Cross-Platform and
Mobile Advertising by Platform - Percentage Breakdown of Value
Sales for Smartphones, Desktops, Tablets and Smart Televisions
for the Years 2020 & 2027

MEXICO
Table 109: Mexico Current & Future Analysis for Cross-Platform
and Mobile Advertising by Type - Search, Display, SMS, Native
Social, Video and Audio - Independent Analysis of Annual Sales
in US$ Billion for the Years 2020 through 2027 and % CAGR

Table 110: Mexico 7-Year Perspective for Cross-Platform and
Mobile Advertising by Type - Percentage Breakdown of Value
Sales for Search, Display, SMS, Native Social, Video and Audio
for the Years 2020 & 2027

Table 111: Mexico Current & Future Analysis for Cross-Platform
and Mobile Advertising by Platform - Smartphones, Desktops,

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