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The Global In-Game Advertising Market is expected to grow by $5182.68 mn during 2023-2027, accelerating at a CAGR of 13.25% during the forecast period


Global In-Game Advertising Market 2023-2027 The analyst has been monitoring the in-game advertising market and it is poised to grow by $5182. 68 mn during 2023-2027, accelerating at a CAGR of 13.

New York, Nov. 21, 2022 (GLOBE NEWSWIRE) -- announces the release of the report "Global In-Game Advertising Market 2023-2027" -
25% during the forecast period. Our report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by an increase in the number of gamers and growing partnerships between advertisers and video game companies, an increase in the popularity of mobile gaming, and the growing popularity of dynamic in-game advertising.

The in-game advertising market is segmented as below:
By Type
• Static ads
• Dynamic ads
• Advergaming

By Platform
• Mobile
• Computing
• Console

By Geography
• North America
• Europe
• Middle East and Africa
• South America

This study identifies the incorporation of neuro-linguistic programming (NLP) with in-game advertising as one of the prime reasons driving the in-game advertising market growth during the next few years. Also, the emergence of programmatic in-game advertisements and increasing focus on native advertising will lead to sizable demand in the market.

The analyst presents a detailed picture of the market through study, synthesis, and summation of data from multiple sources by analyzing key parameters. Our report on the in-game advertising market covers the following areas:
• In-game advertising market sizing
• In-game advertising market forecast
• In-game advertising market industry analysis

This robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-game advertising market vendors that include Activision Blizzard Media Ltd., AdInMo Ltd., Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Flurry Inc, HotPlay, InMobi Pte. Ltd., ironSource Ltd., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Wam Group Ltd., and WPP Plc. Also, the in-game advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The analyst presents a detailed picture of the market through study, synthesis, and summation of data from multiple sources by analyzing key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. Technavio’s market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Read the full report:

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