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Global Liquid Hand Wash Market Outlook and Forecast 2021-2026: Growing Demand For Natural & Sustainable Hand Hygiene Products & Increasing Penetration of Internet & Rising Promotional Activities

Research and Markets
·7-min read

Dublin, March 25, 2021 (GLOBE NEWSWIRE) -- The "Liquid Hand Wash Market - Global Outlook and Forecast 2021-2026" report has been added to's offering.

The global liquid handwash market by revenue is expected to grow at a CAGR of 10% during the period 2021-2026.

The global market is observing growth due to the rise in personal and hand hygiene awareness and the frequent outbreak viral and infectious diseases in several geographies. The market is witnessing demand from healthcare, hospitality, residential, education, corporates, and government office end-users.

The demand for liquid handwash from these segments has grown due to the booming commercial real estate, hospitality, corporate, and education markets and the shift in consumer behavior toward personal hygiene products in developing countries. In 2020, the market witnessed a surge in demand owing to the outbreak of the COVID-19 pandemic.

Like the hand sanitizer market, the liquid hand wash market presented a lucrative revenue growth potential, many vendors entered the market during the pandemic, thereby leading to fragmentation. However, a relatively low awareness and significant usage of soap bars in low-income countries are restraining the market growth.

Global Liquid Hand Wash Market Segmentation

The COVID-19 pandemic has acted as a catalyst for the growth of synthetic liquid handwash. Vendors are facing immense pressure to convey the safety, durability, and efficacy of these products. Sodium Lauryl Sulfate (SLS) is one of the most important chemicals used in the formulation of synthetic products as it is easy to handle, store, and transport and carries high active matter concentration.

Owing to the presence of the largest chemical industry, APAC holds a dominant position in the production of SLS, and hence vendors in the region are likely to enjoy abundant availability of raw material. Therefore, the growing awareness of hand hygiene and the increased efficacy of chemical-based liquid handwash are increasing growth opportunities during the forecast period.

Supermarkets & hypermarkets have emerged as the most significant distribution channel, accounting for over 30% of sales globally for liquid handwash. Walmart, Tesco, Costco Wholesale Corporation, and Target Corporation are popularly preferred by consumers. Department stores and drug stores are other major purchasing locations for buyers. Several buyers prefer to buy medicated products from drug stores. Although the online sector holds a comparatively less proportion in the current market scenario, the continuous shift toward digitalization is expected to change the dynamics. The sale of liquid handwash through online websites is expected to grow at the highest CAGR during the forecast period. The availability of a wide range of sanitizers and hand wash products with special pricing, more options, and better compassion facility, and high discounts are the major factors fueling the sales growth. Moreover, the growing internet penetration and the increasing use of smartphones have influenced consumers and manufacturers to opt for the online sales model.

Flexible packaging is one of the most dynamic and fastest-growing markets. Flexible packaging anticipates strong growth in the future. There has been a shift to flexible packaging due to several advantages, including convenience in handling and disposability and high-cost efficiency during transportation.

Flexible plastic packaging dominates the liquid hand wash market as there are numerous polymer resins that can be used to develop new packaging. Moreover, flexible packaging allows for efficient warehousing unfilled pouches take up less space than conventional bottle packaging. In terms of volume, the flexible packaging liquid hand wash market is expected to reach over 815 million gallons by 2026, growing at a CAGR of over 9%. APAC region is estimated to hold a dominant position in the market followed by Europe and North America.

The residential sector accounts for the largest liquid hand wash market share as they are important for household and personal hygiene. The growing demand for real estate property, shifts in population from urban to rural areas, and rising disposable incomes of people in emerging countries have boosted the demand in the residential sector.

Although the residential sector dominates the market both in revenue and consumption, the growing commercial sector across the world has led to a significant increase in the demand for liquid handwash and sanitizers. The hospitality sector is likely to generate the highest demand for liquid handwash in the commercial sector owing to the presence of a large number of rooms occupied with bathrooms in hotels. Moreover, owing to the improving economic condition of consumers and rising shift towards urbanization, travel and tourism activities are growing significantly across the world.

Corporate offices and healthcare segments are the other two major revenue generators for the market. A high population working in corporate offices and the high prevalence of HAIs in healthcare settings are likely to boost the demand for liquid handwash.

Insights by Vendors

Unilever, Kimberly-Clark Corporation, GOJO Industries, Procter & Gamble (P&G), Reckitt Benckiser Group plc, Lion Corporation, and Colgate-Palmolive Company are the key leading vendors in the global liquid hand wash market. The competition is intense with the rapidly changing technological environment adversely affecting vendors as customers expect continual innovations and upgrades.

The market concentration in developed countries such as the US and other Western European countries is high, while the market is in its promising stage in developing economies such as China and India because of the entry of many global brands in these countries and the awareness of end-users toward hand hygiene.

Prominent Vendors

  • Unilever

  • Kimberly-Clark Corporation

  • GOJO Industries

  • Procter & Gamble (P&G)

  • Reckitt Benckiser

  • Lion Corporation

  • Colgate-Palmolive Company

Other Prominent Vendors

  • The 3M Company

  • Amway

  • Avon Company

  • Beiersdorf

  • Cleenol Group

  • Godrej Consumer Goods

  • Henkel Corporation

  • ITC

  • Johnson & Johnson

  • Kao Corporation

  • Kutol

  • Medline Industries

  • Method Products

  • Pental Products

  • The Caldrea Company

  • The J.R. Watkins

  • Vi-Jon

  • Bluemoon

  • Americol BV

  • Byredo

  • Deb Group

  • EO Products

  • Klean Fix

  • Longrich

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope Of The Study

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Overview
7.2 Consumer Behavior Insights
7.3 Value Chain Analysis
7.4 Profit Margin
7.5 Impact of COVID-19

8 Market Opportunities & Trends
8.1 Growing Demand For Natural & Sustainable Hand Hygiene Products
8.2 Public-Partnership Initiatives
8.3 Increasing Penetration Of Internet & Rising Promotional Activities

9 Market Growth Enablers
9.1 Increasing Installation Of Soap Dispensers
9.2 Rising Health & Hygiene Awareness Among Consumers
9.3 Rapid Shift Toward Pouch Products & Refills

10 Market Restraints
10.1 Strong Competition From Alternative Products
10.2 Increasing Labor Cost

11 Market Landscape
11.1 Market Overview
11.2 Key Insights
11.3 Demand Insights
11.4 Vendor Analysis
11.5 Market Size & Forecast By Value & Volume
11.6 Five Forces Analysis

12 Feature
12.1 Market Snapshot & Growth Engine (Value)
12.2 Market Snapshot & Growth Engine (Volume)
12.3 Market Overview
12.4 Synthetic
12.5 Organic

13 Distribution
13.1 Market Snapshot & Growth Engine (Value)
13.2 Market Overview
13.3 Supermarkets & Hypermarkets
13.4 Departmental Stores & Discounters
13.5 Online
13.6 Drug Stores
13.7 Other Retailers

14 End-User
14.1 Market Snapshot & Growth Engine (Value)
14.2 Market Snapshot & Growth Engine (Volume)
14.3 Market Overview
14.4 Residential
14.5 Commercial
14.6 Hospitality
14.7 Corporate Offices
14.8 Healthcare
14.9 Shopping Centers
14.10 Gym & Fitness Centers
14.11 Education Centers
14.12 Government Offices
14.13 Other Commercial Sectors

15 Product Packaging
15.1 Market Snapshot & Growth Engine (Volume)
15.2 Market Overview
15.3 Flexible
15.4 RIGID

For more information about this report visit

CONTACT: CONTACT: Laura Wood, Senior Press Manager For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900