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Global Mezcal Markets, 2018-2020 & 2027: Increasing Demand for Luxury and Premium Beverages Propelling Market Growth

Research and Markets
·4-min read

Dublin, Sept. 22, 2020 (GLOBE NEWSWIRE) -- The "Mezcal - Global Market Outlook (2019-2027)" report has been added to's offering.

The Global Mezcal market accounted for $277.09 million in 2018 and is expected to reach $818.59 million by 2027 growing at a CAGR of 14.5% during the forecast period.

Increasing demand for luxury and premium beverage are the major factors propelling market growth. However, factor such as the inefficient disposal of solid and liquid waste generated during mezcal production can cause drinking water contamination and damage to the underwater ecosystem is hampering market growth.

Mezcal is a distilled alcoholic beverage that contains more than half alcohol, mainly found in Mexico. It is made from the heart of the agave plant, called the pina from which juice is extracted and then converted into mezcal. It takes almost seven and fifteen years for the plant to mature. Mezcal is not mixed with any other liquid such as cocktail, generally drunk straight. It is exported by the two countries the United States and Japan. Furthermore, numerous entrepreneurs of the U.S have teamed up with Mexican producers and sell their products in the country as well as promote its handcrafted quality. It shows oaxacan culture strongly associated with it.

Based on the product type, the mescal joven segment is likely to have a huge demand due to it is cheaper than other types as it comes unaged or aged for less than two months. The product is available in various flavours, including green apple, citrus, and white pepper. Joven is mostly preferred in cocktails to add the sacred flavour of sweet agave in the drinks. The heart of Joven is produced at a traditional Palenque in Matatln, but it is grown and distilled in the oaxaca region of Mexico.

By geography, North America is estimated to have a lucrative growth due to the increasing popularity of mescal and is investing to open production plants in the region, which is highly popular for the production of mescal. Additionally, the demand for spirits across the on-trade sales channels, together with full-service restaurants and cafs/bars, is expected to rise significantly over the forecast period.

What the report offers:

  • Market share assessments for the regional and country-level segments

  • Strategic recommendations for the new entrants

  • Covers Market data for the years 2018, 2019, 2020, 2024 and 2027

  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)

  • Strategic recommendations in key business segments based on the market estimations

  • Competitive landscaping mapping the key common trends

  • Company Profiling with detailed strategies, financials, and recent developments

  • Supply chain trends mapping the latest technological advancements

Key Topics Covered:

1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.5 Research Sources

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 Emerging Markets
3.8 Impact of Covid-19

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Mezcal Market, By Product
5.1 Introduction
5.2 Mezcal Anejo
5.3 Mezcal Joven
5.4 Mezcal Reposado

6 Global Mezcal Market, By Distribution Channel
6.1 Introduction
6.2 Online Retail Stores
6.3 Offline Retail Stores

7 Global Mezcal Market, By Concentrate
7.1 Introduction
7.2 Mix Tequila
7.3 100% Tequila

8 Global Mezcal Market, By Sales Channel
8.1 Introduction
8.2 Hotel, Restaurant and Cafe (HORECA)
8.3 Specialty Stores
8.4 Modern Trade
8.5 Convenience Stores
8.6 E-Commerce
8.7 Supermarkets/Hypermarkets

9 Global Mezcal Market, By Geography

10 Key Developments
10.1 Agreements, Partnerships, Collaborations and Joint Ventures
10.2 Acquisitions & Mergers
10.3 New Product Launch
10.4 Expansions
10.5 Other Key Strategies

11 Company Profiling
11.1 Bacardi Limited
11.2 Brown-Forman Corporation (Grupo Industrial Herradura, S.A. de C.V.)
11.3 Craft Distillers
11.4 Del Maguey Co.
11.5 Destileria Tlacolula
11.6 Diageo Plc.
11.7 Don Julio,
11.8 EI Silencio Holdings INC.
11.9 Familia Camarena Tequila
11.10 Fidencio Mezcal
11.11 Illegal Mezcal
11.12 Pensador Mezcal
11.13 Pernod Ricard
11.14 Pierde Almas
11.15 Sombra Mezcal

For more information about this report visit

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