UK markets closed
  • NIKKEI 225

    +176.75 (+0.58%)

    -821.62 (-3.30%)

    -1.38 (-1.92%)

    +11.70 (+0.67%)
  • DOW

    -781.53 (-2.26%)

    -2,919.21 (-8.33%)
  • CMC Crypto 200

    -36.91 (-3.25%)
  • ^IXIC

    -405.57 (-2.70%)
  • ^FTAS

    -36.43 (-0.91%)

Global Sanitary Napkin Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts

Dublin, Aug. 17, 2021 (GLOBE NEWSWIRE) -- The "Sanitary Napkin Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" report has been added to's offering.

The global sanitary napkin market reached a value of US$ 23.63 Billion in 2020. Sanitary napkins, also known as menstrual or sanitary pads, are absorbent items that are worn by women primarily for absorbing menstrual blood. They comprise numerous layers of quilted cotton fabric or other super absorbent polymers and plastics. They are currently available in various shapes and sizes, with different absorption capabilities. For several years, women have relied on homemade cotton clothes to deal with the menstrual cycle. However, the growing awareness among women about feminine hygiene has spurred the demand for sanitary napkins across the globe.

Governments in numerous countries, in confluence with various non-profit organizations (NGOs), are undertaking initiatives to spread awareness among women about feminine hygiene, particularly in the developing economies. For example, governments in various African countries are distributing free sanitary napkins to school girls to promote menstrual education. Apart from this, manufacturers are introducing low-cost products and focusing on product diversification to expand their consumer-base. For instance, they are launching napkins with wings and fragrances while minimizing the pad thickness. Further, the market is also influenced by aggressive promotions and marketing strategies adopted by major players in the industry. Moreover, the improving purchasing power of women, coupled with the increasing number of companies offering sanitary pad subscription plans, is another factor leading to a rise in the demand for premium products. Looking forward, the publisher expects the global sanitary napkin market to exhibit moderate growth during the forecast period (2021-2026).

Breakup by Type:

  • Menstrual Pad

  • Pantyliner

Menstrual pads currently represent the most commonly used product as they assist in absorbing more menstrual blood than pantyliners.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets

  • Pharmacies

  • Convenience Stores

  • Online

  • Specialty Stores

  • Others

Pharmacies exhibit a clear dominance in the market as they are generally located in, or around, residential areas.

Regional Insights:

  • North America

  • Europe

  • Asia Pacific

  • Latin America

  • Middle East and Africa

At present, Asia Pacific enjoys a leading position in the global sanitary napkin market. This can be attributed to the rising disposable incomes and improving standards of living in the region.

Competitive Landscape:

The competitive landscape of the market has been analyzed along with the detailed profiles of the major players operating in the industry.

Some of the key players covered in this report are:

  • Procter & Gamble

  • Kimberly-Clark Corporation

  • Hengan International Group Company Limited

  • Edgewell Personal Care Company

  • Kao Corporation

Key Topics Covered:

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Sanitary Napkin Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Volume Trends
5.2.2 Value Trends
5.3 Impact of COVID-19
5.4 Market Breakup by Type
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.9 Value Chain Analysis
5.10 Porters Five Forces Analysis
5.11 Price Analysis

6 Market Breakup by Type
6.1 Menstrual Pad
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Pantyliner
6.2.1 Market Trends
6.2.2 Market Forecast

7 Market Breakup by Distribution Channel
7.1 Supermarkets and Hypermarkets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Pharmacies
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Convenience Stores
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Specialty Stores
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast

8 Market Breakup by Region
8.1 North America
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Europe
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Asia Pacific
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Latin America
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Middle East and Africa
8.5.1 Market Trends
8.5.2 Market Forecast

9 Sanitary Napkin Manufacturing Process
9.1 Product Overview
9.2 Raw Material Requirements
9.3 Manufacturing Process
9.4 Key Success and Risk Factors

10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
10.3.1 Procter & Gamble Company Overview Description Product Portfolio Financials SWOT Analysis
10.3.2 Kimberly-Clark Corporation Company Overview Description Product Portfolio Financials SWOT Analysis
10.3.3 Hengan International Group Company Limited Company Overview Description Product Portfolio
10.3.4 Edgewell Personal Care Company Company Overview Description Product Portfolio Financials
10.3.5 Kao Corporation Company Overview Description Product Portfolio Financials SWOT Analysis

For more information about this report visit

CONTACT: CONTACT: Laura Wood, Senior Press Manager For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting