UK Markets open in 5 hrs 4 mins
  • NIKKEI 225

    27,473.75
    +91.19 (+0.33%)
     
  • HANG SENG

    22,500.87
    -188.03 (-0.83%)
     
  • CRUDE OIL

    79.88
    +0.20 (+0.25%)
     
  • GOLD FUTURES

    1,942.00
    -3.60 (-0.19%)
     
  • DOW

    33,978.08
    +28.68 (+0.08%)
     
  • BTC-GBP

    19,066.88
    +310.06 (+1.65%)
     
  • CMC Crypto 200

    536.65
    +19.64 (+3.80%)
     
  • Nasdaq

    11,621.71
    +109.31 (+0.95%)
     
  • ^FTAS

    4,258.97
    +5.62 (+0.13%)
     

Goldfish and Old Bay team up for new 'zesty' limited-edition snack flavor

Goldfish crackers is teaming up with Old Bay, a long-standing staple of McCormick's (MKC) "seasoned" brand portfolio, for a new "bold" flavor offering just in time for summer.

The new, limited-edition Old Bay seasoned Goldfish snack is set to hit stores nationwide in early May, with a limited quantity available on the McCormick website beginning May 9.

The saltine-based crackers, which will sell at a suggested retail price of $2.79 for a 6.6 oz bag, are seasoned with Old Bay's specialty spice blend that includes black pepper, paprika, celery salt and red pepper flakes.

Goldfish Crackers x Old Bay (Courtesy: Goldfish)
Goldfish Crackers x Old Bay (Courtesy: Goldfish)

"What I find most exciting about this partnership is that once again Goldfish is showing up for our flavor enthusiasts in a big, bold way," Janda Lukin, chief marketing officer at Campbells Snacks, said in a press release.

"Old Bay seasoned Goldfish harnesses the fandom of two iconic brands and brings consumers a new way to experience their favorite zesty flavor," Lukin continued.

This marks the second collaboration between Goldfish and McCormick & Company.

Last April, the pair teamed up to debut Frank’s RedHot limited-edition flavored crackers following a surge in demand for a "hot" iteration of the iconic snack brand.

The offering quickly became the fastest-selling cracker launch of summer 2021, the company said.

"People want more interesting, exciting flavors, and hot and spicy flavors are part of that trend," Lawrence Kurzius, McCormick CEO & chairman, told Yahoo Finance at the time, citing the "long-term trend" of demand for hot and spicy food items.

The executive added that Old Bay seasoning saw "extraordinary" growth throughout the pandemic.

Alexandra is a Senior Entertainment and Food Reporter at Yahoo Finance. Follow her on Twitter @alliecanal8193 or email her at alexandra.canal@yahoofinance.com

Follow Yahoo Finance on Twitter, Facebook, Instagram, Flipboard, LinkedIn, YouTube, and reddit