UK Markets closed

The Google Assistant can now book cinema tickets for you

By Martyn Landi, PA Technology Correspondent

The Google Assistant can help UK users find and book cinema tickets using only voice commands for the first time, the technology giant has announced.

Google’s virtual assistant has been added to the Chrome web browser on Android smartphones and can now guide users through tasks with only minimal contact with their device required.

The feature uses Google’s Duplex technology – first unveiled in 2018 – which utilises artificial intelligence and machine learning to go beyond just answering queries and automatically completes tasks such as booking appointments.

Google said UK users will now be able to prompt the Assistant by saying things such as “Hey Google, show times for (film title) in Manchester this weekend” and will then be guided through the process of finding and buying tickets by the Assistant.

Google said the technology will be able to automatically input information, such as payment details if a user has previously chosen to save it in Chrome.

The feature has been steadily rolling out in parts of the United States over the past year.

The Duplex technology attracted controversy upon its initial unveiling in 2018 after it was demonstrated making a phone call to a real business on behalf of a user – sparking alarm among some because it appeared to pretend to be a human.

Google later clarified the voice software would always disclose what it was when making calls and has since been introduced to a number of web-based scenarios, including buying cinema tickets or booking a table in a restaurant.