GoPro Head of Design Left the Company Earlier This Year

(Bloomberg) -- GoPro Inc.’s chief hardware designer Danny Coster left the camera maker earlier this year after joining from Apple Inc.’s design team four years ago.

“After nearly four years at GoPro where Danny was instrumental in transforming our design function, Danny decided to take his career expertise and family back to his native New Zealand to begin a new chapter of his life,” a spokesman for San Mateo, California-based GoPro told Bloomberg News. Coster’s last day at the company was in February, the spokesman added.

In April, GoPro cut more than 20% of its workforce, shifted its sales strategy away from physical retail to direct-to-consumer, and cut its 2020 financial guidance due to the Covid-19 pandemic. Still, action camera hardware is key to GoPro’s future, and the departure of Coster means the loss of an influential product and design leader.

Read more: GoPro Cuts More Than 20% of Workforce, Changes Sales Strategy

Coster joined GoPro in 2016 as vice president of design, and his departure from Apple’s famed industrial design team was one of the first for the Cupertino, California-based technology giant. After he moved, several other veteran team members left, including longtime leader Jony Ive.

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