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GPJ Experience Marketing Reaches 100-Year Milestone
The World's Leading Experience Marketing Agency Celebrates 100 Years, Looks to the Future
AUBURN HILLS, MI--(Marketwired - Jun 18, 2014) - George P. Johnson Experience Marketing (GPJ), the world's leading experiential marketing agency, celebrated 100 years in business Saturday, June 14. Flag Day was chosen for the centennial celebration to commemorate the company's history of making enormous U.S. flags for various ceremonies over the years. The agency, which got its start as a sail-maker in Michigan in 1914, grew into the leading automotive industry marketing firm with the advent of auto shows early in the 20th century. Late in the century, GPJ added considerable creative, branding and strategy expertise and succeeded in winning several technology accounts, which fueled expansion. Today, GPJ Experience Marketing serves the automotive, high tech, financial services, sports, entertainment, packaged goods and apparel verticals via a network of 29 offices worldwide.
Says GPJ CEO Chris Meyer, "Our founder, George P. Johnson, established a legacy of creativity and innovation that can be felt in the agency every day. That, coupled with our relentless focus on creating experiences that connect with hearts and minds, means we've built trusted client relationships that last for decades. If we continue to commit to this blend of innovation and client service, our future will be filled with remarkable client success stories."
GPJ President, Denise Wong similarly is focused on the future of the agency, "In the last 100 years, GPJ has evolved to not only define and then remake the auto show, but push into many other verticals as well. Now, as more and more marketers shift their budgets towards engagement over awareness, the future is data-driven experiential marketing across all media channels and GPJ is uniquely positioned to deliver that for our clients all over the world."
The worldwide festivities kicked-off at the Auburn Hills Global Headquarters, where a 160-by-90-foot flag was raised by crane, followed by a toast with employees past and present.
About George P. Johnson (www.gpj.com)
GPJ is the world's leading experience marketing agency. It enables top brand marketers to benefit from integrated experiential programs that leverage online, mobile and physical brand interactions. Clients in technology, healthcare, consumer goods, finance and other fields rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. GPJ is part of Project: WorldWide, the leading independent engagement marketing solutions network (www.project.com). Follow GPJ at https://twitter.com/GPJExpMktg.
