Yahoo Finance Greggs 'Scum' Logo On Google Goes Viral
High street (BSE: HIGHSTREE.BO - news) bakery Greggs (Other OTC: GGGSF - news) has been embarrassed after a spoof of its logo appeared online - and quickly went viral on social media.
An image with the tagline "providing **** to scum for over 70 years" appeared prominently in Google (Xetra: A0B7FY - news) search results for the company's name instead of its usual "Always Fresh. Always Tasty" slogan.
The company's Wikipedia page was also apparently hit by hackers with a crude message briefly appearing before it was spotted and taken down.
Greggs' communications team was quick to issue a good-humoured response to Twitter (Xetra: A1W6XZ - news) users who spotted the Google glitch.
As the image was shared thousands of times - even trending on Twitter - It said: "All publicity is good publicity? That's what they say isn't it? *weeps alone in a corner*".
While Greggs worked on getting Google to address the problem "as a matter of urgency", the company tweeted Google UK, offering doughnuts as a reward for fixing it.
Google's PR team joined in with the joke, responding: "Sorry @GreggstheBakers, we're on it. Throw in a sausage roll and we'll get it done ASAP. #fixgreggs".
A short time later Google confirmed via Twitter that the offensive image had been removed - earning a reply from Greggs suggesting a new Google doodle made from sausage rolls.
The fake logo was hosted by the satirical website Uncyclopedia, which revealed it was uploaded by a user called Romartus on Tuesday morning.
It is thought it was picked up by a Google algorithm, which trawls 60 trillion individual pages across the web for content relevant to search results.
