Gwyneth Paltrow’s UK Goop staves off closure threat after accounts goof

The Hollywood actress set up Goop while living in Britain

(PA)

The UK arm of Gwyneth Paltrow’s Goop brand has narrowly avoided being shut down for the second year in a row after failing to file its annual accounts.

The Hollywood actress set up Goop while living in Britain, building it from a weekly lifestyle newsletter to a global brand dealing in fashion, food, and wellness. Paltrow moved the company’s headquarters from the UK to US in the wake of her 2014 “conscious uncoupling” split from husband Chris Martin.

However, the original company, Goop Inc Ltd, remained in existence, as the online retailer evolved into a global brand and opened its first shops in Manhattan, California and Notting Hill. In April, Goop Inc Ltd was issued with a formal warning that the company could be shut down and stripped of assets after it had failed to file its annual accounts.

“The registrar of companies gives notice that, unless cause is shown to the contrary, the company will be struck off the register and dissolved,” the notice said, with a deadline of June 6 for Goop to object.

Companies House records show the compulsory strike-off action was suspended on Friday after an objection was received.

This is not the first time the company has run into difficulties in the UK, having been threatened in the same way with dissolution in December 2019. The accounts, up to December 2018, were eventually filed in July last year to stave off closure, but accounts for the following year remain outstanding.

Goop Inc Ltd was incorporated in the UK in August 2011, but became dormant when the brand switched its operations to the US. British rules allow a company to continue while dormant for five years without filing annual accounts.

The company, whose sole director is Paltrow — under her married name Gwyneth Martin — is registered at the offices of an accountancy firm in Worcestershire. Goop did not respond to the Evening Standard about the filing of its accounts, but said in a statement: “There is no active strike-off action against Goop Inc Ltd.”

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