H Code, the largest Hispanic digital media company in the U.S., has been selected as the winner of the Best Use of Online Targeting for Presidential Campaign award at the 2021 Reed Awards. The campaign, titled A Presidential Campaign to Reach Todos, was created in collaboration with political communications and advertising firm GMMB for the Biden for President campaign to drive awareness of important initiatives and issues impacting the multicultural American community throughout the past election cycle and leading up to the 2020 presidential campaign.
"We’re proud to have played a role in making sure that political entities have a full and comprehensive understanding of Hispanic Americans during a historic time in the nation’s history. Our work with Biden for President showcases the growing influence and importance of this segment and why there is a need for meaningful engagement with them from political candidates at all levels of government," says Junelle Cavero Harnal, Head of Political at H Code.
The campaign, centered on impactful video, display, and high impact advertising, achieved strong results and outpacing concurrently running campaigns in terms of reach and engagement, generating 296 digital placements, 151 million impressions, 35 million video completions and 380,000 site visits. The campaign also saw performance above industry benchmark averages for click-through rates (CTR) for display and video as well as video completion rates (VCR).
The campaign’s success ensured that the influential Hispanic/Latinx audience, which represents the largest minority voting bloc in the United States and accounted for 13.3% of all eligible American voters in 2020, was targeted effectively and meaningfully by the Biden campaign.
The awards, which are presented annually by Campaign & Elections Magazine and named after the magazine’s founder, Stanley Foster Reed, embody excellence in political campaigning, campaign management, political consulting and political design, grassroots & advocacy. H Code’s win is an indicator of its progressing success in the political sector following a year of growing its offerings in the space. Its win also underscores the necessity of engaging with Hispanic Americans during critical election cycles as their influence grows and strengthens.
Last summer, H Code hired Junelle Cavero Harnal, political veteran and former Bernie Sanders campaign adviser to advance the continued development of its political division. During last year’s election, H Code released the Presidential Election Dashboard to provide ongoing, high-level understanding of the political leanings and candidate preferences of the Latinx community. Today, H Code continues to examine how multicultural audiences perceive political positions of power with the release of President Biden’s First 100 Days Report.
About H Code
Founded in 2015, H Code has solidified its place as the largest Hispanic digital media company in the United States. Committed to reaching Hispanic audiences at scale, H Code strives to leverage its learnings, brand equity, and expertise to shape the future of media by unlocking diverse audiences through data and authentic creative and content. Today, H Code’s employee base is 84% multicultural, 65% Hispanic/Latinx, and 49% female across its offices in the U.S. and Latin America.
Named one of the fastest-growing private companies in the nation by multiple outlets, H Code strategically brings together targetable data, exclusive inventory, authentic creative and custom content, and more to influence powerful Hispanic consumers every day through digital and integrated campaigns. Backed by its proprietary intelligence platform that derives insights from a robust influencer network and the largest Hispanic digital panel, H Code delivers the most impactful, data-driven strategies to effectively reach and influence multicultural audiences online with unmatched authenticity.
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Paolo Ramos/North 6th Agency for H Code
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