DGAP-News: Haier Smart Home Co.,Ltd. / Key word(s): Miscellaneous
Haier Smart Home is the Shooting Star of the Year in the Customer Recommendation 2020
Qingdao / Shanghai / Frankfurt, 11 September 2020 - Haier Smart Home Co., Ltd. (D-Share ISIN CNE1000031C1, A-Share ISIN CNE000000CG9) has been awarded as the Shooting Star of the Year in the Customer Recommendation Ranking 2020 (Kundenempfehlung 2020) by YouGov BrandIndex in the category of electrical appliances. The ranking was developed in cooperation with the Handelsblatt newspaper and for the second time awarded prizes to the brands that have gained the most in recommendation among their customers in Germany.
YouGov is one of the most-cited research institutes worldwide. For the BrandIndex ranking, more than 1.4 million representative online interviews were conducted amongst the German population aged 18 and over in the period from July 2019 to June 2020 inclusive. In addition to the willingness to recommend the brand, the criteria for measuring brand performance include five further assessment dimensions such as general impression, quality, customer satisfaction, value for money and employer image.
The significant increase in brand image, especially among customers in Germany who focus on quality and reliability, is a great success for the Haier brand and the result of continuous innovation to provide customers with a unique user experience around the smart home. The fact that Haier Smart Home was able to prevail in the YouGov BrandIndex ranking against 40 international household appliance brands including the top German brands is a confirmation of the Group's internationalization strategy. As a result, the company is confident that sales in the German market will continue to grow strongly. In the past three years, sales growth in Germany averaged 60% per year. The year-on-year increase in sales of 80% in the first eight months of 2020 reflects the findings of the ranking in concrete growth figures.
With its cloud-based ecosystem for smart home applications and complete systems, Haier Smart Home offers unique solutions that are individually tailored to customers by integrating IoT, Big Data, Cloud Computing, Artificial Intelligence and 5G. The award by YouGov BrandIndex is therefore also an incentive to expand the market position as number 1 in the global market for home appliances.
Haier Smart Home's high investments in innovation and product quality translate into increasing brand value, which has risen by almost 15% from USD 16.3 billion in 2019 to USD 18.7 billion in 2020 according to BrandZ Top 100 Most Valuable Global Brands. Considering the upcoming privatization of Haier Electronics, this is an important asset. In addition to classic synergy effects in central functions such as purchasing, marketing, R&D, administration and sales, mutual positive repercussions on brand value is an underestimated asset.
The merger of Haier Electronics into Haier Smart Home through a capital increase is expected to result in optimization in organization structure, shareholding structure as well as financial performance of the company, while the management plans to increase the payout ratio from currently around 30% to 40% by 2023. Haier is currently the only blue-chip company from China that is listed in Frankfurt via so-called D-Shares. With the potential listing on an additional internationally renowned trading platform in Hong Kong, Haier Smart Home expects more liquidity and financing flexibility with positive effects on the D-Share listing as well. Upon the completion of the privatization of Haier Electronics and the listing of the H-Shares, Haier Smart Home will realize an "A+D+H" presence (Shanghai + Frankfurt + Hong Kong) in the capital market.
"Starting from the user, we try to understand which innovations can make life easier and more comfortable. Then we invest in the appropriate technologies to develop smart home solutions of the highest quality. The strong connection between technology and the realization of ecosystems that emerge from the Internet of Things are the two most important aspects we are striving to make our vision of Smart Home and Smart Living a reality. Our goal is to become the first consumer choice for Smart Home," said Yannick Fierling, CEO of Haier Europe.
About Haier Smart Home Co., Ltd.:
11.09.2020 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
Haier Smart Home Co.,Ltd.
Haier Industrial Park, Laoshan District
+49 6172 9454 143
+49 6172 9454 42143
CNE1000031C1, CNE000000CG9 (A-share),
Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich, Stuttgart, Tradegate Exchange
EQS News ID:
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