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Hard Seltzer Global Market Report 2023: Rising Consumer Preference for Carbonated Beverages with Lower Alcohol Content Drives Growth

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Global Hard Seltzer Market

Global Hard Seltzer Market
Global Hard Seltzer Market

Dublin, March 08, 2023 (GLOBE NEWSWIRE) -- The "Hard Seltzer Global Market Report 2023" report has been added to's offering.

The global hard seltzer market grew from $12.45 billion in 2022 to $14.65 billion in 2023 at a compound annual growth rate (CAGR) of 17.7%. The hard seltzer market is expected to grow to $28.5 billion in 2027 at a CAGR of 18.1%.

North was the largest region in the hard seltzer market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hard seltzer market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The rising consumer preference for carbonated beverages with reduced alcoholic content is expected to propel the growth of the hard seltzer market going forward. Carbonated beverages are drinks that include carbon dioxide dissolved in water, resulting in fizzing and bubbling. Carbonated water is mixed with alcohol and fruit flavors to make hard seltzer.

For instance, according to PepsiCo, a US-based carbonated beverages company, India's annual per-capita bottle consumption in beverages increased by 84 bottles in 2021. In India, carbonated drinks account for 51% of PepsiCo's total sales. Therefore, the rising consumer preference for carbonated beverages drives the growth of the hard seltzer market.

Rising investment by market players in their R&D to launch innovative products is a key trend gaining popularity in the hard seltzer market. Major companies in the hard seltzer sector are focusing on R&D investments to develop new products with distinctive qualities and enhance their position. For Instance, in 2021, Anheuser-Busch, a US-based brewing company announced that it will invest more than $1 billion in hard seltzer plants in the United States during the next two years. Furthermore, brewing giant Molson Coors Beverage Company is expected to invest $100 million by early 2022 to boost the production of spirit and malt-based hard seltzers.

In March 2021, Diageo, a UK-based alcohol beverage company acquired Far West Spirits LLC for an undisclosed amount. The company expects to build and expand its portfolio in the hard seltzer industry as a result of this acquisition. Far West Spirits LLC is a US-based company that produces hard seltzer beverages.

The countries covered in the hard seltzer market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.

  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.

  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.

  • Measure the impact of high global inflation on market growth.

  • Create regional and country strategies on the basis of local data and analysis.

  • Identify growth segments for investment.

  • Outperform competitors using forecast data and the drivers and trends shaping the market.

  • Understand customers based on the latest market shares.

  • Benchmark performance against key competitors.

  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis

Markets Covered:

1) By Type: ABV More Than 5%; ABV Less Than 5%
2) By Flavours: Cherry; Grapefruit; Mango; Lime; Other Flavours
3) By Packaging: Cans; Glass; Other Packagings
4) By Application: Hypermarkets And Supermarkets; Convenience Stores; Other Applications

Key Attributes:

Report Attribute


No. of Pages


Forecast Period

2023 - 2027

Estimated Market Value (USD) in 2023

$14.65 billion

Forecasted Market Value (USD) by 2027

$28.5 billion

Compound Annual Growth Rate


Regions Covered


Key Topics Covered:

1. Executive Summary

2. Hard Seltzer Market Characteristics

3. Hard Seltzer Market Trends And Strategies

4. Hard Seltzer Market - Macro Economic Scenario

5. Hard Seltzer Market Size And Growth

6. Hard Seltzer Market Segmentation

7. Hard Seltzer Market Regional And Country Analysis

8. Asia-Pacific Hard Seltzer Market

9. China Hard Seltzer Market

10. India Hard Seltzer Market

11. Japan Hard Seltzer Market

12. Australia Hard Seltzer Market

13. Indonesia Hard Seltzer Market

14. South Korea Hard Seltzer Market

15. Western Europe Hard Seltzer Market

16. UK Hard Seltzer Market

17. Germany Hard Seltzer Market

18. France Hard Seltzer Market

19. Eastern Europe Hard Seltzer Market

20. Russia Hard Seltzer Market

21. North America Hard Seltzer Market

22. USA Hard Seltzer Market

23. South America Hard Seltzer Market

24. Brazil Hard Seltzer Market

25. Middle East Hard Seltzer Market

26. Africa Hard Seltzer Market

27. Hard Seltzer Market Competitive Landscape And Company Profiles

28. Key Mergers And Acquisitions In The Hard Seltzer Market

29. Hard Seltzer Market Future Outlook and Potential Analysis

30. Appendix

A selection of companies mentioned in this report includes

  • Anheuser-Busch InBev

  • Barefoot Cellars

  • Blue Marble

  • Boathouse Beverage Co.

  • Future Proof Brands LLC

  • Cutwater Spirits

  • High Noon Spirits Company

  • Kona Brewing Co

  • Lift Bridge Brewing Co.

  • Smirnoff

  • Nauti Seltzer

  • White Claw


  • Vizzy Hard Selter

  • Boston Beer Company

  • Mother Earth Brewing Company

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