UK markets closed
  • FTSE 100

    -49.17 (-0.60%)
  • FTSE 250

    -166.48 (-0.78%)
  • AIM

    -3.54 (-0.45%)

    -0.0009 (-0.08%)

    -0.0032 (-0.25%)
  • Bitcoin GBP

    +263.43 (+0.51%)
  • CMC Crypto 200

    +62.30 (+4.68%)
  • S&P 500

    -39.59 (-0.71%)
  • DOW

    -377.49 (-0.93%)

    -2.57 (-3.10%)

    -53.60 (-2.18%)
  • NIKKEI 225

    -62.56 (-0.16%)

    -360.73 (-2.03%)
  • DAX

    -182.83 (-1.00%)
  • CAC 40

    -52.03 (-0.69%)

Here's how much Brits are spending on dating

Photo: Wiktor Karkocha/Unsplash
More people are meeting via dating apps. Photo: Wiktor Karkocha/Unsplash

The price of dating culture can be expensive, with the average Brit spending over £50 ($66) per date.

A survey of 1,000 people by Plusnet found that Brits spend about £53 per date, with those aged 22 or younger, more likely to splash the cash with reckless abandon, spending £68 to woo a potential partner.

This equates to more than £3,500 a year – compared with their older counterparts, aged 55 to 75, who say they wouldn’t spend more than £10 on a future lover.

READ MORE: Dating – why you should never Google your dates

With many of the UK’s 15 million singles planning to get their love life in order for their new year’s resolution, Plusnet delved deeper to find out the true online dating habits of the nation – revealing the positive force of tech on the nation’s love lives.


A spike in dating app downloads and usage on 5 January marked the start of this year’s e-dating season, also known as “Dating Sunday”.

The new data shows the power of the internet in making it easier than ever to date successfully, with 56% of those surveyed saying they couldn’t imagine a world without online dating.

READ MORE: Dating terms you need to know for 2020 – including Fleabagging and Cause-Playing

Generations across the board have embraced this new world with impressive juggling skills – 15% of the nation’s singles “like” every profile they come across and nearly a quarter (23%) of 18 to 24-year olds have at least 10 online dating conversations on the go at once, which averages out as five across the board.

Meeting on a dating app is no longer taboo as the average singleton goes on at least one date a week, with 66% of baby boomers crediting the creation of dating apps with improving their love lives.

Nearly half (46%) even admit they haven’t been on a date without the help of a dating app in the past 10 years.

READ MORE: Sharon Stone blocked from dating app over “fake profile”

As a nation, the UK is averaging four dates a month and in addition, over 70% of the younger generations know at least one couple who have met on a dating app.

Accents continue to be a driving factor in finding love and singletons may want to book a trip to the capital as Londoners are named as having the most attractive accents.

Scotland and Northern Ireland are named as close second and third, with the least attractive being Bristol, Liverpool and Birmingham.

READ MORE: What is hypergamy? The positives of dating “up”

When it comes to love at first sight, a quarter of men say their online dating photos are more than two years old in a bid to get more swipes, however women are more honest, with 42% using pictures less than six months old.