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Here's how much America's affluent really spend on vacation

Richard Branson vacation
Richard Branson vacation

(LinkedIn) When it comes to vacation, America's high-net-worth individuals aren't trying to keep up with the Bransons.

America's high-net-worth individuals (HNWI) are going on more than six vacations a year, but they're not spending their hard-earned cash on first-class tickets to Europe.

That's according to a new study by BMO Private Bank, which notes that the average affluent American (those with over $1 million in investible assets) spends a total of $13,249 a year on leisure travel.

Here's how that money is spent.

  • Spending per trip: On average, HNWI shell out $2,902 per vacation. Floridians, however, go all out, spending an average of $12,606 a trip (they go on four trips a year, according to the study).

  • First-class or economy: Seventy-seven percent of participants said they fly economy, while the remaining 23% pay extra for first class.

  • Destinations: HNWI don't necessarily love Paris in the springtime, as the song goes. BMO reports that 89% of American affluents prefer to travel in the US. Second to the US is Europe, followed by Canada, Asia, Mexico, Central and South America, and Australia.

  • Hotels: According to the data, 69% said they opt for four-star hotels. Twenty-four percent seek out all-inclusive resorts.

  • Seasonal preferences: The spring and fall are the top travel seasons for affluents. Only 17% of the well-to-do said they traveled during the holidays.

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