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Here's how you can support small businesses this Christmas

Natalie Cornish
·2-min read
Photo credit: Hearst
Photo credit: Hearst

Want to shop small and support independent businesses this Christmas? Then register to shop at Red's first virtual Christmas shopping weekend, running from 4th-6th December.

House Beautiful's sister brand, Red, has created an exclusive virtual marketplace to help connect independent brands with new customers and make shopping small this Christmas even easier.

At the online Red Shops Christmas Pop-Up Boutique, you'll be able to shop for gorgeous one-off gifts, handcrafted decorations and homeware, bespoke fashion and beauty buys, and foodie treats direct from hundreds of independent British businesses. Each small business will be offering an exclusive discount just for Red readers, for a limited time only.

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Red is also hosting five exclusive (and free) festive virtual masterclasses on Instagram. Learn how to create a Christmas grazing board with Grape & Fig, shake-up the ultimate Christmas cocktail with a top hotel's bartenders and craft a gorgeous Christmas mantelpiece display with Melanie Lissack Interiors.

Find out what Red's Fashion Director will be wearing on Christmas Day and join their Sustainability Columnist as she talks through the small swaps she's making for a more planet-friendly Christmas – simply by following Red on Instagram here.

Photo credit: Anna Gorina - Getty Images
Photo credit: Anna Gorina - Getty Images

How to shop at Red Shops Virtual Pop-Up Boutique

  1. REGISTER VIA THIS LINK

  2. Browse all the small brands in advance using the online Event Guide, which will be sent to all pre-registered shoppers on Monday 30th November.

  3. Wait for an email as the Red Shops Virtual Pop-Up Boutique opens, at midday on Friday 4th December.

  4. Follow the link in the email and you'll be taken to a directory of small businesses and their discount codes. The codes will be valid from midday on Friday 4th December to midnight on Sunday 6th December only.

  5. Shop small and make a big difference, directly from our small brands' websites.

Red Shops Christmas Pop-Up Boutique will run from midday on Friday 4th December to midnight on Sunday 6th December

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