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Here's Why We Think Moneysupermarket.com Group (LON:MONY) Is Well Worth Watching

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For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to investors, even if it completely lacks a track record of revenue and profit. But as Warren Buffett has mused, 'If you've been playing poker for half an hour and you still don't know who the patsy is, you're the patsy.' When they buy such story stocks, investors are all too often the patsy.

In contrast to all that, I prefer to spend time on companies like Moneysupermarket.com Group (LON:MONY), which has not only revenues, but also profits. While that doesn't make the shares worth buying at any price, you can't deny that successful capitalism requires profit, eventually. In comparison, loss making companies act like a sponge for capital - but unlike such a sponge they do not always produce something when squeezed.

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View our latest analysis for Moneysupermarket.com Group

How Quickly Is Moneysupermarket.com Group Increasing Earnings Per Share?

The market is a voting machine in the short term, but a weighing machine in the long term, so share price follows earnings per share (EPS) eventually. Therefore, there are plenty of investors who like to buy shares in companies that are growing EPS. Over the last three years, Moneysupermarket.com Group has grown EPS by 12% per year. That growth rate is fairly good, assuming the company can keep it up.

I like to take a look at earnings before interest and (EBIT) tax margins, as well as revenue growth, to get another take on the quality of the company's growth. While we note Moneysupermarket.com Group's EBIT margins were flat over the last year, revenue grew by a solid 7.9% to UK£356m. That's a real positive.

In the chart below, you can see how the company has grown earnings, and revenue, over time. For finer detail, click on the image.

LSE:MONY Income Statement, May 30th 2019
LSE:MONY Income Statement, May 30th 2019

Fortunately, we've got access to analyst forecasts of Moneysupermarket.com Group's future profits. You can do your own forecasts without looking, or you can take a peek at what the professionals are predicting.

Are Moneysupermarket.com Group Insiders Aligned With All Shareholders?

Like that fresh smell in the air when the rains are coming, insider buying fills me with optimistic anticipation. Because oftentimes, the purchase of stock is a sign that the buyer views it as undervalued. Of course, we can never be sure what insiders are thinking, we can only judge their actions.

Like a sturdy phalanx Moneysupermarket.com Group insiders have stood united by refusing to sell shares over the last year. But the bigger deal is that the , Bruce Carnegie-Brown, paid UK£105k to buy shares at an average price of UK£2.63.

It's me that Moneysupermarket.com Group insiders are buying the stock, but that's not the only reason to think leader are fair to shareholders. I refer to the very reasonable level of CEO pay. For companies with market capitalizations between UK£1.6b and UK£5.1b, like Moneysupermarket.com Group, the median CEO pay is around UK£2.0m.

Moneysupermarket.com Group offered total compensation worth UK£1.2m to its CEO in the year to December 2018. That seems pretty reasonable, especially given its below the median for similar sized companies. CEO remuneration levels are not the most important metric for investors, but when the pay is modest, that does support enhanced alignment between the CEO and the ordinary shareholders. It can also be a sign of a culture of integrity, in a broader sense.

Is Moneysupermarket.com Group Worth Keeping An Eye On?

As I already mentioned, Moneysupermarket.com Group is a growing business, which is what I like to see. And that's not all, folks. We've also seen insiders buying stock, and noted modest executive pay. The sum of all that, for me, points to a quality business, and a genuine prospect for further research. Now, you could try to make up your mind on Moneysupermarket.com Group by focusing on just these factors, or you could also consider how its price-to-earnings ratio compares to other companies in its industry.

There are plenty of other companies that have insiders buying up shares. So if you like the sound of Moneysupermarket.com Group, you'll probably love this free list of growing companies that insiders are buying.

Please note the insider transactions discussed in this article refer to reportable transactions in the relevant jurisdiction

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.