Hindustan Unilever profit tops as Indians spend more on personal care

(Adds details on sales, domestic volumes, share movement)

May 8 (Reuters) - Hindustan Unilever Ltd (BSE: HINDUNILVR.BO - news) , the Indian unit of Anglo-Dutch consumer group Unilever Plc (NYSE: UL - news) , reported a higher quarterly profit that beat market expectations as shoppers bought more of its soaps, shampoos and other personal care products after months of thrift.

Shares in the company rose 3.3 percent to 894.55 rupees on the National Stock Exchange.

Hindustan Unilever sells everyday consumer goods like Lux soap, Lipton tea and Dove shampoos through thousands of mom-and-pop shops as well as big retailers across the country. Sales at the company are widely seen as an indicator of consumer demand in the country.

Net sales rose 8.9 percent to 75.55 billion rupees ($1.18 billion) for the quarter eneded March 31. Its domestic consumer business grew 8.6 percent.

Hindustan Unilever had been hit in the last few quarters by weaker consumer demand in Asia's third-largest economy.

The company said on Friday its standalone net profit for the quarter was 10.18 billion rupees ($159.14 million), compared with 8.72 billion rupees a year earlier.

Analysts on average were expecting a profit of 9.67 billion rupees, according to Thomson Reuters data.

($1 = 63.9700 Indian rupees) (Reporting by Nivedita Bhattacharjee in Mumbai; Editing by Gopakumar Warrier)