Holly Willoughby has launched 'Wylde Moon,' her new alternative health-rich lifestyle brand. The platform is described as a 'beautiful online space where I can share the things I love with you all' and features articles on crystal healing and talk of working with lunar cycles, along with style and beauty content.
In it, the presenter shares her path to weaving esoteric practices into her life.
'When I went to Australia to do I’m A Celebrity…Get Me Out of Here!, I suddenly had three weeks without my children and for the first time in a long time, I didn’t really know what to do with myself.
'Australia is the land of alternative therapies, and the town that I was in truly had all kinds of things for all kinds of people. Through this wonderful kinesiologist called Josie, I really started to unlock pieces of myself and when I came back to England, I knew that I didn’t want to stop everything I’d learnt.
'Now I have things in my own hypothetical toolkit, like meditation and sound baths, that really work for me. I truly think it’s all about finding what works for you, whether that’s going for a run, talking to a friend, or drowning yourself in a bottle of wine. But you have to work out what you’re masking and how you’re processing stuff.'
The site is firmly concerned with the material, as well, however. It also features a 'Boutique' section, where readers will soon be able to shop the TV presenter's edit. This is also set to include a line of products designed by Holly herself, so watch this space.
Describing Wylde Moon in a release, Holly says: 'I’ve always aligned myself with brands that I feel completely at home with and I feel proud of how those relationships have strengthened over the years. But this is different – this time I’m stepping out on my own and sharing a platform that stands as a measure of where I am in life right now.
'I want Wylde Moon to be a place where I can share the things that I love, the lessons that I’ve learnt along the way, the things I see and instantly want to share with others. I want it to be a place where we can celebrate other people, too, where we can shine a light on them, their brands. It’s a celebration of all kinds of beauty.'
Offering more information about what we can expect from Wylde Moon, Holly continues: 'Over the coming months, Wylde Moon will also begin offering a line of curated products, designed by myself with a team of experts.
'The Wylde Moon boutique will allow readers to browse the pieces that I genuinely love and have spent the last year working on.'
Wylde Moon isn't the only new project Holly is launching this autumn – in October, her debut book, Reflections, will be released.
In it, Holly is set to share her thoughts on topical and emotional issues, covering everything from body image to burnout. It'll be published on 28 October but is available to pre-order now.
Huge congratulations to Holly!
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