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Holly Willoughby wows in £40 floral dress in new M&S campaign shot at home by her kids

Lauren Clark
·3-min read
Holly Willoughby was forced to shoot the brand's latest collection in quarantine. (Getty Images)
Holly Willoughby was forced to shoot the brand's latest collection in quarantine. (Getty Images)

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She is known for her love of floral dresses – and Holly Willoughby’s latest go-to frock is as affordable as it is pretty.

The TV star, 39, modelled the £39.50 number in her latest M&S fashion campaign shot at home by her kids in quarantine.

In a post on Instagram to her 6.8 million followers, the mother-of-three could be seen posing in the Floral Belted Midi Shirt Dress beside a vegetable patch in her garden.

She accessorised with a £35 sunshine yellow chunky knit cardigan and black ankle boots.

Buy it: Floral Belted Midi Shirt Dress | £39.50 from Marks and Spencer

Floral Belted Midi Shirt Dress
Floral Belted Midi Shirt Dress

Captioning the snap – taken by her 11-year-old son Harry – Holly wrote: “Autumn is here and the garden vegetable patch is looking a little unruly! The tomatoes (except for one) never went red.

“Luckily Autumn fashion is a little more reliable and a floral dress with boots is my go-to from September onwards.

“Keeping the sunshine with this turmeric yellow cardi for those chilly evenings @marksandspencer... New autumn collection out now #ad...Photography by my Harry during lockdown #cleverkids.”

Her post was popular with fans who left more than 62,000 ‘likes’ – with many saying they’d be picking up her look in store.

Buy it: Geometric Belted Midi Shirt Dress | £39.50 from Marks and Spencer

Geometric Belted Midi Shirt Dress
Geometric Belted Midi Shirt Dress

One person wrote: “This is beautiful.”

Another commented: “You’re so pretty.”

A third shared: “Oooooh this cardigan.”

And a fourth added: “Lovely photo.”

Read more: Holly Willoughby reveals her three children shot her latest M&S fashion campaign

According to M&S, the dress has a “classic collar neckline and soft floral design” and comes in a “midi length with a button-up front and cosy long sleeves”.

It is “finished with stylish pockets and a detachable belt to define the waist”.

The frock comes in ‘regular’ and ‘long’ lengths, and is available in sizes 6 to 24.

It comes as the This Morning presented revealed that, due to self-isolation measures, her kids had to step in as photographers to shoot her latest M&S fashion campaign.

The star – who has been the brand’s face since September 2018 – shared a snap on Instagram of young daughter Belle doing a make-up touch-up between looks.

She could be seen sat down beside a table of make-up, while wearing a stunning printed midi-dress – with another new-season floral midi-dress hung up behind her, as well as a hint of a check blazer jacket and a Fair Isle knitted jumper.