UK Markets closed
  • FTSE 100

    6,735.71
    -66.25 (-0.97%)
     
  • FTSE 250

    20,615.59
    -160.21 (-0.77%)
     
  • AIM

    1,173.12
    -10.50 (-0.89%)
     
  • GBP/EUR

    1.1248
    +0.0033 (+0.29%)
     
  • GBP/USD

    1.3583
    -0.0057 (-0.4143%)
     
  • BTC-GBP

    25,676.06
    -81.49 (-0.32%)
     
  • CMC Crypto 200

    701.93
    -33.21 (-4.52%)
     
  • S&P 500

    3,768.25
    -27.29 (-0.72%)
     
  • DOW

    30,814.26
    -177.24 (-0.57%)
     
  • CRUDE OIL

    52.04
    -1.53 (-2.86%)
     
  • GOLD FUTURES

    1,827.70
    -23.70 (-1.28%)
     
  • NIKKEI 225

    28,519.18
    -179.12 (-0.62%)
     
  • HANG SENG

    28,573.86
    +76.96 (+0.27%)
     
  • DAX

    13,787.73
    -200.97 (-1.44%)
     
  • CAC 40

    5,611.69
    -69.45 (-1.22%)
     

Hygge Is Dead. Get To Know The New Cosy.

Michelle Santiago Cortés
·8-min read

/* Video Hero, upload compressed mp4 files to JWPlayer and grab URLs and add here: */ /* Desktop/Tablet */ /* ****************************************************************************** */ /* CHANGE - Video Hero Desktop URL, 1080P asset from JWPlayer */ /* Desktop Large */ var videoHeroDesktopURL = "https://content.jwplatform.com/videos/qIaVRpNG-r0yi2e87.mp4"; /* ****************************************************************************** */ /* CHANGE - Video Hero Tablet URL, 720P asset from JWPlayer */ /* Desktop Medium */ var videoHeroTabletURL = "https://content.jwplatform.com/videos/0WrQvn5e-YUuIWPFk.mp4"; /* Mobile */ /* ****************************************************************************** */ /* CHANGE - Video Hero Mobile URL, 720 asset from JWPlayer */ /* Mobile Large */ var videoHeroMobileURL = "https://www.refinery29.com/images/10191580.jpg"; /* ****************************************************************************** */ /* CHANGE - Video Hero Small Mobile URL, 480 asset from JWPlayer */ /* Desktop Small */ var videoHeroSmallMobileURL = "https://www.refinery29.com/images/10191580.jpg"; /* CHANGE: Wide Video poster image url goes here */ var vidPosterWide = "https://www.refinery29.com/images/10190820.jpg"; /* 1920px wide JPG, compress them squoosh.app */ /* CHANGE: Tall Video poster image url goes here */ var vidPosterTall = "https://www.refinery29.com/images/10190821.jpg"; /* 720px wide JPG, compress using squoosh.app */ /* ============================================================================================================== */ /* CHANGE: Tall Video opener urls go here */ var altTag ="Your Project Name looking animation"; /* Describe what's in the video */ /* ============================================================================================================== */ function startVideo() { var videoHeroDesktop = document.getElementById("tmp-video-hero-desktop"); var videoHeroMobile = document.getElementById("tmp-video-hero-mobile"); if (window.innerWidth > 960) { videoHeroDesktop.src = videoHeroDesktopURL; videoHeroDesktop.load(); } if (window.innerWidth > 767 && window.innerWidth 360 && window.innerWidth < 768) { videoHeroMobile.src = videoHeroMobileURL; videoHeroMobile.load(); } if (window.innerWidth < 361) { videoHeroMobile.src = videoHeroSmallMobileURL; videoHeroMobile.load(); } } var waitForLoad; function setupVideo() { var videoInject = document.getElementsByClassName("opener"); var newVideoOpener = document.createElement('DIV'); newVideoOpener.classList.add("tmp-video-opener"); videoInject[0].appendChild(newVideoOpener); var allCode = "

"; newVideoOpener.innerHTML = allCode; startVideo(); } function setupPage() { waitForLoad = setTimeout(function(){ clearTimeout(waitForLoad); setupVideo(); }, 2000); } document.onmouseleave = function() { window.isReady = false } window.addEventListener("resize", function() {window.isReady = false}); function ready(fn) { if (document.attachEvent ? document.readyState === "complete" : document.readyState !== "loading"){ fn(); } else { document.addEventListener('DOMContentLoaded', fn); } } window.isReady = window.isReady === undefined ? false : window.isReady; ready(function () { var imagesLoadedInterval = setInterval(function(){ if(window.imagesLoaded) { imagesLoaded( '#tmp-load', { background: true }, function() { window.isReady = false clearInterval(imagesLoadedInterval) }); clearInterval(imagesLoadedInterval) } }, 100) if (window.isReady === false) { window.isReady = true } else { return } setupPage(); })

For as long as there have been hard times — whether that’s a long winter or a pandemic — people have been chasing coziness. In recent years, cosy trends like Denmark’s “hygge” and Sweden’s “fika” have been embraced, both in real life and on Instagram. These trends defined“cosy” for millennials, making the word synonymous with friends cuddling around a fireplace in flannel pyjamas or sipping warm cider over a casual chili dinner at a glamping site. This version of “cosy” soon approached its own obsolescence, best embodied by the Christian Girl Autumn meme that calls to mind herds of Starbucks fans in infinity scarves, sorority-posing at a pumpkin patch.

Ever since the pandemic brought about an early winter in March, though, our concept of “cosy” evolved to meet our desperate need for comfort. Our new stay-at-home lives have given birth to a New Cosy, a post-millennial aesthetic for what coziness and comfort look like, a product not only of life during a pandemic, but also Gen Z’s rise to cultural prominence.

For young people in 2020, this is what cosy looks like: Forget candlelit dinners with friends. Instead, you’re in bed under a dollop of comforter, watching something on your laptop maybe, or FaceTiming or playing on your Switch. The room around you glows red, blue, or possibly pink. There is a diffuser puffing Muji’s lemongrass scent in the corner. A chill-hop playlist thumps gently from a speaker. The hardest part of your day is when you reach out to grab the warm mug of tea or coffee that’s steaming away on your nightstand.

You probably already know what the New Cosy looks like, whether from making it a part of your own life or by seeing it when brands try to sell it back to us. But the New Cosy doesn’t just live on Pinterest and TikTok, it lives in our bedrooms, where so many of us spend most of our days. And it’s a direct evolution from the earliest days of lockdown when we were forced to acclimate to our new lives.

Think back to Season One of the pandemic: We bought monochromatic sweatsuits to add some comfort to working from home and bring some style and cohesion to our house clothes. We had more time than we knew what to do with, so we joined TikTok in droves and brought the LED lights from those teens’ bedrooms into our own homes. We made cloud coffee and cloud bread because we even wanted food that looked like pillows and reminded us of anime skies. We bought out all the Nintendo Switches so we could immerse ourselves in what might be the cosiest video game ever: Animal Crossing. These were all just trends at first, but we’ve since folded them into the fabric of our lives — the New Cosy is part of the new normal.

Nowhere is the rise of this aesthetic more evident than on YouTube, where searches for “2020 room transformation” and “cosy room tour” yield bedroom after bedroom outfitted in LED lights, fluffy comforters, and minimal furniture. The preferred colour scheme isn’t millennial pink or bright primary colours — it’s no colour scheme at all. 22-year-old Cel Sang of Chicago chose an all-cream palette for her room in her parents’ home, one that didn’t compete with the house’s wood moulding. While a cream-and-brown colour palette is almost aggressively bland, Sang feels like it does the job of creating a serene space: “Think of a warm cup of coffee or a warm cup of hot chocolate. It looks the same to me. It has the same feeling as drinking a cup of coffee and snuggling up in my room. I feel warm inside when I’m here.” The New Cosy favours neutral bedrooms that do a good job of reflecting natural light that aren’t too distracting during the workday — but that will also be transformed when it turns dark and the LED lights come on.

In Brooklyn, New York, 19-year-old Allison Nicole is a student and part-time YouTuber also living and attending school from her family home. While her room is very small, all she needs is her guitar, her Switch, and her LED lights to make it feel cosy and peaceful. “That’s number one,” she told Refinery29. “My bed is a third of my room, so this is just a place to sleep, watch TV, chill and it’s very calm and serene.” She watched a lot of productivity videos and studying from home vlogs in the early days of quarantine and they inspired her. “When I watch study-YouTube or productivity-vlogs, it keeps me calm, because our environments are similar.”

Today’s standard of coziness is unique in that it doesn’t compete with or disavow technology, it embraces it. If hygge and Christian Girl Autumn emphasise putting your phone away and reducing screen time, the New Cosy acknowledges that technology isn’t inherently good or bad. The LED lights don’t just blur the line between on- and off-screen, they also create harmony between those worlds. So when we turn away from the RGB glow of our phones or iPads, we can better relax as we sit back in a room cast in a similar glow.

And once we turn off YouTube or put away Animal Crossing, we can turn to chillhop and lo-fi playlists to ease us back into the silence. Most of Spotify and YouTube’s most-popular lo-fi and chillhop playlists come with art depicting cosy home offices and cute characters working late into the night, if not around the clock. You’re meant to play them on your TV as background music while you work on your laptop and procrastinate on your phone. These kinds of playlists boomed in popularity over the early months of quarantine and the characters wearing headphones and studying alongside millions of listeners, have become companions and memes — especially Study Girl, the animated brunette with the headphones studying diligently while her cat sits in the window. Once we all started working from home, some people on Twitter were quick to note Study Girl had been in quarantine for years.

The New Cosy, then, is all about softening life’s harsh edges: Diffusers that blow delicate puffs of steam to scent our rooms. Cloud foods for when we want something fun and whimsical — and squishy — to eat. Soft music and LED lights cast a warm haze all around us. The New Cosy is self-soothing. It’s the bare minimum we can muster when we’re too burned-out and depressed and anxious to chip away at our reading lists and workout challenges. It’s neither productive nor social. It’s an endless state of recharge that is at least honest enough to admit that, sometimes, all we want is to waste time online and in real life.

Like what you see? How about some more R29 goodness, right here?

Hygge Checklist: Get Your House Cosy For Under £20

Renter-Friendly Ways To Cover Up Ugly Houses

Soft Homeware To Get You Through The Pandemic