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IDC Industrial Printer Tracker Shows Recovery from Impact of COVID-19 on Large Format Printer and Industrial Print Markets in Q4 2020

·4-min read

New results from the International Data Corporation (IDC) Worldwide Quarterly Industrial Printer Tracker show that the market recovery from the COVID-19 crisis continued in the fourth quarter of 2020 (4Q20).

"Every market segment covered by the Industrial Printer Tracker, from large format printers through packaging and label printing systems, saw growth in Q4 compared to Q3," said Tim Greene, research director at IDC. "As the year progressed, companies resumed investments in digital printing systems. We’re still not all the way back to pre-pandemic shipment and revenue levels, but the market is clearly recovering."

Worldwide Market Segment Highlights

  • Large format printer shipments increased 12% over 3Q20 shipments worldwide. For the full year, large format printer shipments declined by more than 20% year over year.

  • New direct-to-shape printer shipments increased 8% in 4Q20 compared to the prior quarter but declined by more than 25% for the year.

  • Shipments in the direct-to-garment segment increased 24% in 4Q20 compared to 3Q20 but declined by more than 20% year over year in 2020.

  • Label & Packaging printer shipments grew by more than 17% quarter over quarter in 4Q20 but declined 17% for the full year.

  • Industrial Textile printer shipments grew by 24% in 4Q20 compared to 3Q20 but were down 25% for 2020 compared to 2019.

Regional Analysis

  • Shipments in the Europe, Middle East, and Africa (EMEA) region saw sequential growth of almost 20% in 4Q20.

  • North America Industrial printer shipments increased 7.3% in 4Q20 compared to 3Q20.

  • Shipments in China, which hit their lowest level in 1Q20, grew 6.7% quarter over quarter in 4Q20.

  • The rest of the Asia/Pacific region continued the recovery that started in 2Q20 with sequential shipment growth of 19% in 4Q20.

Worldwide Industrial Printer Unit Shipment and Shipment Value Share and Sequential Growth, Q4 2020

Product Category

4Q20 Share of Unit Shipments

4Q20/3Q20 Unit Shipment Growth

4Q20 Share of Shipment Value

4Q20/3Q20 Shipment Value Growth

Direct to Garment

1.9

%

+19

%

3.7

%

+11

%

Direct to Shape

1.0

%

+8

%

2.3

%

+2

%

Industrial Textile

0.4

%

+24

%

6.9

%

+16

%

Label & Packaging

0.3

%

+17

%

13.5

%

+27

%

Large Format

96.3

%

+12

%

73.5

%

+13

%

Total

100.0

%

+12

%

100.0

%

+36

%

Source: IDC Worldwide Quarterly Industrial Printer Tracker, March 10, 2021

Expectations for 2021

  • Investments in industrial printers are a measure of the digital transformation of vital markets such as large format graphics, textile printing, and packaging. IDC expects that the reduction in these investments in 2020 will ultimately represent a temporary dip in the overall growth trend.

  • Despite the pandemic, there were numerous technology advancements introduced to the industrial printer market in 2020 that should fuel investments in industrial printing equipment. In some cases, the pandemic has exposed a demand for faster, more agile, and more sustainable production capabilities that are enabled by industrial printing solutions.

About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.

Click here to learn about IDC's full suite of data products and how you can leverage them to grow your business.

About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights: http://bit.ly/IDCBlog_Subscribe.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20210311005178/en/

Contacts

Phuong Hang
508-935-4376
phang@idc.com

Tim Greene
781-964-5351
tgreene@idc.com

Michael Shirer
508-935-4200
press@idc.com

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