Designed using high-performing solutions, the purifier has a clever pre-filter that helps to remove big particles such as hair and dust, as well as smaller airborne particles such as pollen and odour.
Made to be easy to use, all you have to do is simply turn the dial to the desired fan speed based on the activity in the home. Chemicals given off by furnishing and cleaning materials can often pollute air inside, but purifiers help to trap airborne allergens and irritants that flow through the filters.
Launching first in China and then in other IKEA markets in February 2021, the purifier has been created to seamlessly blend in with our surrounding interiors. In a smart soft grey, it's a more stylish approach to the otherwise clunky white alternatives sold on the high street.
The launch is part of the Swedish retailer's commitment to make clean indoor air accessible for all. Henrik Telander, Product Owner at IKEA Sweden, says that 'clean indoor air shouldn't be a luxury for the few'.
He explains: 'One of our main priorities in developing FÖRNUFTIG air purifier was to achieve a low price for both the air purifier and the filters. Today, air purifiers aren't a viable option for most people, in particular not for those living in small spaces.
'With this in mind we optimised the air purifier for about 10 square meters, using less material in a smarter way, which enabled us to lower the price.'
Alexandra Audrey Galef, Sustainability Development Leader IKEA of Sweden, adds: 'We know that there is no single solution to solve air pollution. We work long term for positive change, to enable people to live healthier and more sustainable lives.'
IKEA has been working hard to reduce air pollution from its own operations by phasing out hazardous chemicals and reducing air emissions. Back in January this year, the Swedish retailer announced the launch of air purifying curtains. Meanwhile, in February 2019, they opened their sustainable store in Greenwich.
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