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Impact of COVID-19 on the Retail Sector in China, 2020 - Consumer Behaviour and Purchasing Patterns on Food, Non-Food, Drinks and Personal Care -

The "Retail in China: Coronavirus (COVID-19) Country impact" report has been added to's offering.

The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in China.

The lockdown in China and the following path to normality due to the COVID-19 outbreak is expected to wipe off 3 trillion from the country's retail market in 2020, causing a 9.5% fall on 2019.

The retail market is forecast to recover in the second half of 2020, as consumers regain confidence and start visiting stores more frequently.

Key Highlights

  • Food & grocery retailers and drug stores registered strong growth amid the pandemic as customers stockpiled essentials and hygiene products and refrained from purchasing big ticket items.
  • The release of lockdown has fueled the appetite of wealthy Chinese consumers to spend again on luxury goods - particularly if they postponed these purchases over Chinese New Year.

Reasons to Buy

  • Use revised market forecasts out to 2024 to understand how the Chinese retail market will perform.
  • Use this in-depth analysis to review how key retailers have responded to COVID-19.
  • Use data on key consumer shopping and lifestyle habits to see how the population have responded to the impact of COVID-19.

Key Topics Covered

  1. Market forecasts
  2. Consumer behaviour
  3. Retailer themes and responses
  4. Market forecasts
  5. Headlines
  6. Total retail market vs. pre-COVID-19 forecasts
  7. Total retail growth vs. pre-COVID-19 forecasts
  8. Consumer behaviour
  9. Purchasing patterns snapshot
  10. Purchasing patterns: non-food
  11. Purchasing patterns: food
  12. Purchasing patterns: drinks
  13. Purchasing patterns: personal care
  14. Consumer habits
  15. Retailer themes and responses
  16. Online and fulfilment
  17. Marketing
  18. Social media and digital channels
  19. Sharing human resources
  20. Appendix
  21. Methodology

List of Tables

  • Change in shopping behaviour for key non-food categories
  • Change in shopping behaviour for key food categories
  • Change in shopping behaviour for key drinks categories
  • Change in shopping behaviour for key personal care categories

List of Figures

  • Total retail market vs. pre COVID-19 forecasts, 2019-2024
  • Total retail growth vs. pre COVID-19 forecasts, 2019-2024
  • Top 3 products that consumers stockpiled, bought more of, bought less of and stopped buying
  • COVID-19 impact on consumer behaviou in terms of going out, preparing food at home and social media

Companies Mentioned

  • Nike
  • Meituan Dianping
  • H&M
  • Lin Qingxuan
  • Cosmo Lady
  • Hema

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Laura Wood, Senior Press Manager
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