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Innovation in FMC bundles: case studies and analysis

·1-min read

"There is scope for operators to offer more-innovative features in their FMC bundles. ". Operators are differentiating their fixed–mobile convergence (FMC) offers to maximise revenue and subscriber market share.

New York, Aug. 19, 2021 (GLOBE NEWSWIRE) -- announces the release of the report "Innovation in FMC bundles: case studies and analysis" -
We provide case studies for six operators and analyse how they are using their service advantages, catering to changing customer behaviour and expanding into non-core services.

This report answers the following questions.

  • How are operators innovating their FMC bundling propositions?

  • How are operators addressing the needs of 18–35 year olds?

  • How are operators positioning hard FMC bundles?

  • How are operators positioning their value-added services portfolios alongside their FMC propositions?

  • How successful have operators been with innovative FMC bundling propositions?

The following companies are featured in case studies.

  • China Mobile (China)

  • Proximus (Belgium)

  • Telefónica (Spain)

  • Telekom Deutschland (Germany)

  • Telekom Slovenije (Slovenia)

  • Virgin Media (UK)

Read the full report:

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