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Insider Buying: The The Character Group plc (LON:CCT) Founder & Non-Executive Chairman Just Bought UK£551k Worth Of Shares

Simply Wall St

The Character Group plc (LON:CCT) shareholders (or potential shareholders) will be happy to see that the Founder & Non-Executive Chairman, Richard King, recently bought a whopping UK£551k worth of stock, at a price of UK£3.13. That purchase boosted their holding by 110%, which makes us wonder if the move was inspired by quietly confident deeply-felt optimism.

View our latest analysis for Character Group

Character Group Insider Transactions Over The Last Year

In fact, the recent purchase by Richard King was the biggest purchase of Character Group shares made by an insider individual in the last twelve months, according to our records. That means that an insider was happy to buy shares at around the current price of UK£3.15. That means they have been optimistic about the company in the past, though they may have changed their mind. If someone buys shares at well below current prices, it's a good sign on balance, but keep in mind they may no longer see value. The good news for Character Group share holders is that insiders were buying at near the current price. Notably Richard King was also the biggest seller.

In the last twelve months insiders purchased 184.12k shares for UK£580k. But insiders sold 176120 shares worth UK£551k. Overall, Character Group insiders were net buyers last year. You can see a visual depiction of insider transactions (by individuals) over the last 12 months, below. If you want to know exactly who sold, for how much, and when, simply click on the graph below!

AIM:CCT Recent Insider Trading, January 29th 2020

Character Group is not the only stock insiders are buying. So take a peek at this free list of growing companies with insider buying.

Insider Ownership

Another way to test the alignment between the leaders of a company and other shareholders is to look at how many shares they own. A high insider ownership often makes company leadership more mindful of shareholder interests. Character Group insiders own about UK£15m worth of shares. That equates to 23% of the company. This level of insider ownership is good but just short of being particularly stand-out. It certainly does suggest a reasonable degree of alignment.

So What Do The Character Group Insider Transactions Indicate?

Insider buying and selling have balanced each other out in the last three months, so we can't deduct anything useful from these recent trades. However, our analysis of transactions over the last year is heartening. Insiders own shares in Character Group and we see no evidence to suggest they are worried about the future. If you are like me, you may want to think about whether this company will grow or shrink. Luckily, you can check this free report showing analyst forecasts for its future.

Of course, you might find a fantastic investment by looking elsewhere. So take a peek at this free list of interesting companies.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions, but not derivative transactions.

If you spot an error that warrants correction, please contact the editor at This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Thank you for reading.