Instagram is bringing back support for Twitter Card previews starting today. Now when users share an Instagram link on Twitter, a preview of the post will be shown in the tweet. Prior to this change, when users posted an Instagram link on Twitter, the tweet would only display the URL of the Instagram link.
The social media platform made the controversial decision to remove Twitter Card support back in 2012. At the time, Instagram founder Kevin Systrom said the reason was that Instagram wanted to take control of its content and that the company wanted images to be viewed on Instagram, as opposed to Twitter.
They said it would never happen… Twitter Card previews start rolling out TODAY. 👀
Now, when you share an Instagram link on Twitter a preview of that post will appear. 🙌 pic.twitter.com/XSZRx9dzd1
— Instagram (@instagram) November 3, 2021
The change was met with backlash, as it made cross-posting more difficult for users. In some cases, users found workarounds through third-party platforms in order to feature Instagram posts in tweets.
Twitter has also acknowledged the change in a tweet, noting that “if you want to share your latest Instagram post on the Twitter timeline too, you’re in luck. Now when you share a link to an IG post in a Tweet, it’ll show up as a card with a preview of the photo.”
The change is rolling out on Android, iOS and the web for all users starting today. Although it's a small feature, it's one that will be welcomed by users as it makes cross-posting from Instagram to Twitter a lot easier and more accessible.