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Insurance Start-Up Premium Choice Announces New Tech, Aggressive Growth Strategy, and the Beginning of a Series A

·2-min read

Premium Choice ended 2020 with revenue momentum and entered 2021 with a tech-driven vision for the insurance industry.

Newcomer insurance start-up Premium Choice announced today that their pilot products, launched in 2020, raised $1 million in revenue and proved the viability of a new, technology-driven approach to final expense life insurance and medicare insurance.

"We started this company with big ideas around what innovation could bring to this space," Eugene Agranovich, Premium Choice founder, says. "We used 2020 to rapidly test the platform we built and the results were incredible. We are now entering the next phase of our growth and bringing in new investors along the way."

That growth strategy includes the full rollout of the Premium Choice propriety backend system (named O²P) and the official launch of new consumer product offerings.

"A lot has changed since my start as a door-to-door insurance agent, and that change added an extreme amount of bloat to how companies like ours typically operate," Agranovich continues. "Our tech makes our operating model incredibly lean without sacrificing quality. We can give our clients better coverage and better service while we optimize every facet of the business."

Those bold claims are grounded in a lifetime of insurance excellence, even if Premium Choice is relatively young. The ideas that inspired Premium Choice are born out of Agranovich’s experience and reinforced by high standards.

"We see a blue ocean ahead of us. 2020 showed us that our approach works, and that makes the next chapter of our growth incredibly exciting," Agranovich says. "The gloves are off now. Big things are ahead."

As of today, the full vision of Premium Choice is live, and Agranovich is actively engaging investors. Readers can learn more at

About Premium Choice

Premium Choice is a family-focused, technology-driven company that uses a wide network of brokers and carriers to quickly and easily deliver the best policies to clients. They believe that insurance plans should bring peace-of-mind, not additional stress, so they built a platform that eliminates barriers to consumer access and gives customers more freedom to focus on their loved ones and their passions.

About O²P

O²P is a proprietary CRM platform built from the ground up to optimize customer acquisition as well as sales force management for the Premium Choice team of fully internal agents. While the initials O²P means Operational Optimization Platform. The math is simply: operational optimization = better performance.

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Marshal Carper