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iPhone inside 30 mins? Germany's Arive brings consumer brands to your door, raises €6M

In Europe and the U.S. we are very much getting used to groceries being delivered within 15 minutes, with a huge battleground of startups in the space. Startups across Europe and the U.S. have raised no less than $3.1 billion in the last quarter alone for grocery deliveries within 10- or 20-minute delivery promises. But all are scrambling over a market where the average order size is pretty low. What if it was in the hundreds, and didn’t require refrigeration?

This is probably going to be the newest "15/30minute" consumer battleground, as high-end consumer goods come to last-mile deliveries.

The latest to arrive in this space is… Arive -- a German-based startup that delivers high-end consumer brands within 30 minutes. It has now raised €6 million in seed funding from 468 Capital, La Famiglia VC and Balderton Capital.

By stacking its shelves with well-known brands and spinning up last-mile delivery logistics, Arive is offering fitness products, cosmetics, personal care, homeware, tech and fashion. Consumers order via an app, with the delivery coming via a bike-only fleet in 30-minutes or less.

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The behavior it's tapping into is already there. It seems the pandemic has made us all work and play from home, leaving foot traffic in inner cities still below pre-COVID levels.

Arive says it works directly with brands to offer a selection of their products for on-demand delivery, offering them a new distribution channel to a new type of customer that wants speed and convenience.

Arive is currently available in Munich and has recently launched in Berlin, Frankfurt and Hamburg. The 30-minute delivery guarantee means it doesn’t need as many micro fulfillment centers as grocery players, helping it to keep infrastructure costs low.

Maximilian Reeker, co-founder of Arive, said: “While the space for hyper-fast grocery delivery is increasingly crowded, we found the brands we love are still stuck in a three-day delivery scheme. For today’s time-poor consumers, this is too long.”

Bardo Droege, investor at 468 Capital, commented: “Our cities are dynamic, fast-moving places, and people living there want the tools and services that reflect their lifestyles so it’s no wonder the 15-minute groceries category has taken off so quickly. We’re confident the Arive team will take this on.”