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Italy's advertising spending down 10.7% y/y in July - Nielsen

Reuters

ROME (Reuters) - Advertising spending fell by 10.7% year-on-year in Italy in July, research agency Nielsen said on Thursday.

The sharp fall was largely a reflection of a spike in advertising spending in July 2021 due to the Euro 2020 football tournament won by Italy, Nielsen added.

Advertising spending was down by 1.3% in the first seven months of 2022, while TV advertising shrank by 21.4% in July and by 8.9% in the January-July period.

(Reporting by Alvise Armellini; editing by Agnieszka Flak)