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Italy's Exor in talks to increase its stake in The Economist

MILAN, July 25 (Reuters) - Italian holding company Exor said on Saturday (Shenzhen: 002291.SZ - news) it was in talks with Britain's Pearson (Xetra: 858266 - news) on the possibility of raising its 4.72 percent stake in The Economist Group, publisher of The Economist newspaper.

Any increased investment in The Economist Group would represent a minority shareholding, the investment company of Italy's Agnelli family said in a statement. It added that, at the moment, there was no certainty that the discussions would result in a transaction.

Exor, which holds controlling stakes in carmaker Fiat Chrysler Automobiles and tractor manufacturer CNH Industrial, is looking at diversifying its portfolio away from automotive.

(Reporting by Francesca Landini; Editing by Catherine Evans)