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ITV to end petrol and diesel car giveaways as part of Net Zero climate plan

·2-min read
Alan Carr presenting Bullseye, the ITV gameshow known for its car giveaways (ITV)
Alan Carr presenting Bullseye, the ITV gameshow known for its car giveaways (ITV)

Bullseye champs and competition winners on shows like This Morning will no longer get gas guzzlers as a prize.

ITV is axing petrol and diesel cars from its on-screen giveaways as part of plans to go green. ITV today said it would only offer hybrid or electric vehicles as competition prizes from next spring, with only electric vehicles offered in giveaways from 2023 if supply permits.

The announcement came on the same day as London’s Ultra Low Emissions Zone (ULEZ) was extended to cover vast swathes of London. The new rules penalizes drivers of polluting petrol and diesels in London. The UK government has already banned the sale of new diesel and petrol cars from 2030.

ITV said it is “reviewing all opportunities” to switch to hybrid and electric vehicles across the company’s own fleet of vehicles. The plans are part of the broadcaster’s climate action plan, which was first announced last year. ITV is aiming to reduce its emissions by almost half within the next 9 years to put it in line with the UN’s goals on limiting climate change.

ITV today said it would link executive bonuses to climate targets and write climate and emissions targets into future debt deals. New programmes will be audited for their carbon footprint and shows will feature coverage of environmental issues. ITV is also pressing its suppliers to come up with their own climate plans, threatening to stop working with them if they fail to develop plausible plans to reach net zero.

CEO Carolyn McCall said: “Our Social Purpose ambition of shaping culture for good is integral to our overall strategy, informing both what audiences see on-screen and what happens behind the scenes. In the area of Climate Action, we’re making good progress on our ambitious goals, including being Net Zero by 2030.

“This new raft of measures shows how, at each touchpoint, ITV is working on how we can contribute to building a sustainable society, from how we incentivise senior leadership and set the terms of our debt financing, to the cars we give away in competitions.”

New details of ITV’s climate plans come ahead of the UN’s COP26 climate conference in Glasgow next week. World leaders will gather to discuss progress in addressing climate change and plans to limit it.

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