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ITV sees net ad revenues improving gradually

Reuters - UK Focus

LONDON, July 28 (Reuters) - British broadcaster ITV said it expected its net advertising revenue to improve slightly in the second-half, helped by the Rugby World Cup.

ITV (LSE: ITV.L - news) , home to the Downton Abbey drama, reiterated its outlook for the full year and said it expected ad revenues to be up 6 percent for the nine months to the end of September, after a 5 percent rise in the first six months.

The group said adjusted core earnings for the six months were up 24 percent to 400 million pounds ($623 million), helped by a strong performance from the broadcast and online business. ($1 = 0.6423 pounds) (Reporting by Kate Holton, Editing by Paul Sandle)