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Ivanka Trump's brand just responded to being dropped by Nordstrom
(Ivanka TrumpJoe Scarnici/Getty Images for Fortune)
A day after being dropped by Nordstrom, a representative from Ivanka Trump's fashion line said its business is still growing, despite boycotts.
"The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016," Rosemary K. Young, Ivanka Trump's senior director of marketing, said in a statement to Business Insider Friday afternoon.
"We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains," the statement continues. "The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded. It is a company built to inspire women with solution-oriented offerings, created to celebrate and service the many aspects of their lives."
On Thursday, Nordstrom said it decided to stop carrying the Ivanka Trump brand due to declining sales.
"Each year we cut about 10% [of brands carried] and refresh our assortment with about the same amount," a Nordstrom representative told Business Insider. "In this case, based on the brand's performance we've decided not to buy it for this season."
On Friday, Neiman Marcus appeared to follow suit, removing all of Ivanka Trump's products from its website.
Both Neiman Marcus and Nordstrom were targeted by a protest movement to boycott retailers conducting business with the Trump family brands. The list of retailers that continue to sell Trump brands includes Walmart, Amazon, and Bloomingdales.
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