Jaguar Land Rover (JLR) says it is hunting 5,000 recruits as it bids to bolster its UK workforce despite concerns about the implications of the Brexit vote.
The carmaker said it was hunting "the next generation of world-class electronics and software engineering talent" through the creation of 1,000 new roles.
They were to be recruited through an app in partnership with the Grammy award-winning band Gorillaz, which includes a code-breaking challenge, the company said.
The other 4,000 new jobs created include manufacturing positions - the majority of all the jobs being in the UK.
The company, which employs 40,000 people worldwide, said it would be hiring over the next year as it shifts more towards electric vehicle technology.
It said that while anyone wishing to apply for the roles could do so in the traditional way with CVs being accepted, it urged potential candidates to crack the code in the alternate reality app.
Alex Heslop, JLR's head of electrical engineering, said: "As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit.
"Here we've found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind."
These are uncertain times for the UK car industry as it demands tariff-free access to the EU following Brexit, as negotiators meet in Brussels for talks for the first time on Monday.
It fears the potential for a loss of competitiveness - and would want compensation to maintain work in the UK should the Government take the UK out of the single market as it has signalled.
Like a growing number of rivals in the luxury market, JLR has joined the electric vehicle race with plans to release for sale, in a year's time, its Jaguar I-PACE (LSE: 4031.L - news) sports car now being built at production facilities in Austria.