UK markets closed

  • FTSE 100

    7,032.30
    -46.12 (-0.65%)
     

  • FTSE 250

    22,948.83
    -101.63 (-0.44%)
     

  • AIM

    1,251.11
    +3.84 (+0.31%)
     

  • GBP/EUR

    1.1713
    -0.0024 (-0.20%)
     

  • GBP/USD

    1.3908
    -0.0050 (-0.35%)
     

  • BTC-GBP

    30,027.34
    +371.29 (+1.25%)
     

  • CMC Crypto 200

    955.03
    +5.13 (+0.54%)
     

  • S&P 500

    4,395.26
    -23.89 (-0.54%)
     

  • DOW

    34,935.47
    -149.06 (-0.42%)
     

  • CRUDE OIL

    73.81
    +0.19 (+0.26%)
     

  • GOLD FUTURES

    1,816.90
    -18.90 (-1.03%)
     

  • NIKKEI 225

    27,283.59
    -498.83 (-1.80%)
     

  • HANG SENG

    25,961.03
    -354.29 (-1.35%)
     

  • DAX

    15,544.39
    -96.08 (-0.61%)
     

  • CAC 40

    6,612.76
    -21.01 (-0.32%)
     

Japanese online retailing market led by Rakuten

Alex De Angelis

The Japanese online retailing market has been forecast to reach a value of at least $50 billion by 2015.

Online retailing is central to both the economising and the nesting trends. While Japan has one of the world's highest broadband penetration rates, it has lagged behind developed markets such as United Kingdom and the United States in the willingness of its consumers to shop online.

Many explanations have been advanced for this peculiarity: Japanese consumers love the physical shopping experience; mobile-phone screens are too small; the density of retail establishments means that online shopping has less of a convenience advantage; credit card penetration is low.

With the rise in the Smartphone and mobile internet penetration online retailers have started concentrating on expanding their mobile commerce platform. Consumer buying behaviour is changing as they enjoy the unique shopping experience using Smartphone apps.

Online retailers have begun attracting consumers by providing low prices, a free and quick delivery service, and gift coupons, among others.

According to a recent market report, 'Consumer Attitudes and Online Retail Dynamics in Japan, 2013,' in 2012, electronics represented the largest category group in the Japanese online retail market, with retail sales of JPY1,049.4 billion (29.5%), while food and grocery represented the fastest-growing product category, with a CAGR of 19.46%.

Demographics and changing consumer lifestyles play a pivotal role in the expansion of online retailing in Japan.

An aging population, shrinking household size, and an increase in the number of working women are factors driving online sales in Japan. The current demographics need convenience and enjoyment and many e-retailers are applying the concept of shopping with fun.

Rakuten Inc lead the market with a 26% value share in 2012. Rakuten Inc has established its status in the e-commerce industry and its sales posted a compound annual growth rate (CAGR) of 16% over the past five years.

In 2012, Rakuten Inc launched an e-book, Kobo, to gain access to the digital content market. Additionally, Rakuten Inc invested in social networking site venture, Pinterest, to promote Rakuten sales with a combination of SNS viral marketing.

For more information on the Japanese online retailing market, see the latest research: Japanese Online Retailing Market

Follow us on Twitter @CandMResearch

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting

Latest stories

  • Will Young on importance of his music for LGBTQ+ representation

    "So many kids now are growing up feeling so much more empowered."

  • Saginaw Grant, ‘The Lone Ranger’ and ‘Breaking Bad’ Actor, Dies at 85

    Saginaw Grant, the Native American actor known for his performance as Chief Big Bear in “The Lone Ranger” and for featured roles in “Breaking Bad” and other popular series and films, died Wednesday in Hollywood, according to the Associated Press. He was 85. Grant’s publicist, Lani Carmichael, confirmed to the AP that he died peacefully […]

  • Marlins manager Don Mattingly tests positive for COVID-19

    Miami Marlins manager Don Mattingly tested positive for COVID-19 on Saturday and will be away from the team while it continues its series against the New York Yankees. The 60-year-old Mattingly experienced mild symptoms when he arrived at the park for the game. The former Yankees star was vaccinated in mid-April.

  • Schwarber looking forward to the challenge of playing 1B

    Newly acquired slugger Kyle Schwarber is looking forward to the challenge of playing first base for the Red Sox. “For me, I view myself as a pretty good athlete,” Schwarber said Saturday before the Red Sox played at Tampa Bay. Schwarber was acquired Thursday from Washington for a minor league pitcher.

  • Savannah Guthrie Returns to Kids in N.Y.C. After Covering Tokyo Olympics: 'So Happy to Be Home'

    Today co-host Savannah Guthrie's husband Michael Feldman said their two kids are "really glad to have mommy home again"

  • Discovery exploring takeover bid for UK's Channel 4 - The Telegraph

    The potential bid process is being managed by UK Government Investments, the paper reported https://www.telegraph.co.uk/business/2021/07/31/olympics-broadcaster-lines-bid-channel-4, adding that a deal was not expected to be completed until the middle of next year. Britain's government on July 6 announced a consultation on the sale of Channel 4, and it was considering changes to the operating model of the broadcaster, including its ownership, remit and obligations. The advertising-funded Channel 4, whose hit shows include "The Great British Bake Off," was set up with a remit to provide challenging and distinctive programming for audiences under-served by traditional broadcasters.

  • Fighting rages in three Afghan cities as Taliban launches sustained assault

    ‘People want to leave, but don’t know where they can go. We are surrounded, there is fighting everywhere’

  • Smoke Fills Sky Near Lytton Creek Fire in British Columbia

    Smoke filled the sky in British Columbia’s Thompson-Nicola regional district on Saturday, July 31, as the nearby Lytton Creek fire continued to burn at 48,282 hectares (about 186 square miles).Firefighters have been battling the out of control blaze since June 30, according to the British Columbia Wildfire Service.This footage, filmed by Twitter user @TINA3355PJC, shows a hazy sky above the BC-5 highway on Saturday morning. Credit: @TINA3355PJC via Storyful

  • Volunteer marshal dies after accident at Brands Hatch race meeting

    Police said there was a collision involving a car and two people on foot.

  • Police attend ‘serious’ and ‘tragic incident’ at holiday park in North Wales

    North Wales Police confirmed on Saturday afternoon they were at the Ty Mawr holiday park in Abergele following an incident.

  • Tourists rescued from burning Med resorts by flotilla of boats

    Tourists rescued from burning Med resorts by flotilla of boatsSix dead from wildfires raging across Turkey, Italy and Greece as temperatures hit 40C Wildfires at Milas, a coastal city in Mugla district, Turkey. Photograph: Cenk Gencdis/Depo Photos/ZUMA Press Wire/REX/Shutterstock

  • Lions preparing for ‘cup final’ in Test series decider against South Africa, says Warren Gatland

    Warren Gatland says the British and Irish Lions will treat next weekend’s crucial Third Test against South Africa as a “cup final”. Saturday’s (August 7) final match in Cape Town will be a winner-takes-all series decider after the tourists were defeated 27-9 in the Second Test thanks to a dominant second-half display from the Springboks, who scored tries through Makazole Mapimpi and Lukhanyo Am and got 17 points in total from the boot of fly-half Handre Pollard. The Springboks executed a familiar gameplan to perfection after the interval to avoid the ignominy of losing a Lions series for the first time since 1997 with one match to spare following a second-half fightback from their opponents last weekend that saw them clinch the First Test 22-17.

  • Ron Rivera warns players an outbreak could be costly for Washington after 6 hit COVID-19 list

    Washington is next to last in the league in vaccination rate, despite an immune-deficient head coach.

  • Presti looking to rebuild Thunder with young stars

    As he looks to rebuild the Oklahoma City Thunder into a NBA contender, general manager Sam Presti has brought in a handful of highly touted young players who have similar characteristics — long, good ball-handlers, capable shooters and international. To a team that already includes current franchise cornerstone and point guard Shai Gilgeous-Alexander of Canada, Presti last year drafted 7-foot center Aleksej Pokesevski of Serbia and this week selected 6-foot-8 guard Josh Giddey of Australia with the No. 6 pick. The 18-year-old Giddey was introduced Saturday along with Oklahoma City’s three other draftees — fellow first-rounder Tre Mann of Florida and second-rounders Jeremiah Robinson-Earl of Villanova and Aaron Wiggins of Maryland — in the lobby of the newly renamed Paycom Arena.

  • 'Trading Spaces' star Genevieve Gorder details battle with COVID-19: 'I am so grateful to be vaccinated'

    Genevieve Gorder details her battle with COVID-19 as she pleads with people to get vaccinated.

  • Springer 2 HRs, Manoah wins in return, Blue Jays beat KC 4-0

    George Springer hit two home runs, Alek Manoah pitched seven dominant innings and the Toronto Blue Jays beat the Kansas City Royals 4-0 Saturday for their third straight win. Activated off the 10-day injured list before the game, Manoah (3-1) allowed just two singles. The rookie right-hander hadn’t pitched since July 9 after slipping on the dugout steps and hurting his back in Toronto’s first series following the All-Star break.

  • Anti-vaxxer Piers Corbyn takes fake bribe from pranksters posing as Astrazeneca Reps

    Anti-vaxxer Piers Corbyn takes fake bribe from pranksters posing as Astrazeneca Reps

  • 16-Year-Old Rising Soccer Star Noah Gesser Dead in Car Crash That Also Killed Brother, Team Says

    "The club wishes Gesser's loved ones strength in the coming time in dealing with this immeasurable loss," Ajax said in a statement of their late youth player

  • Supporters cheer temporary reprieve of Ecuadorian immigrant

    Supporters of Nelson Pinos, an Ecuadorian immigrant who first sought sanctuary from a federal deportation order in a New Haven church in 2017, are celebrating his temporary reprieve. The father of three, who has lived in the U.S. for 29 years, learned this week that immigration authorities have granted him a one-year stay and supporters said Saturday he has left the church for now. At the celebration Saturday, supporters of Pinos, 47, vowed to make sure he gets to remain here permanently, noting the fight for his freedom and the freedom of other immigrants without legal status is far from over.

  • Ben Stiller Asserts Hollywood Is Meritocratic, Rejects Claims Of Hollywood Nepotism In Twitter Debate With Black List Founder Franklin Leonard

    When Franklin Leonard took to Twitter on Tuesday night to decry a recent film casting, Ben Stiller shot back in a spirited conversation about whether people got Hollywood gigs on the basis of their abilities or if nepotism played a role. The Black List founder commented on a casting story Deadline broke about Hopper Penn, […]