(Reuters) - Japan's Sony Corp <6758.T> is in talks to acquire a stake in Indian billionaire Mukesh Ambani's TV business, Network18 Media & Investments Ltd <NEFI.NS>, Bloomberg reported on Thursday.
Ambani's Reliance Industries Ltd <RELI.NS>, through various subsidiaries, owns a controlling stake in Network18, which has a market value of about 30 billion rupees (323.12 million pounds).
Network18 shares rose 18%, while shares of TV18 Broadcast Ltd <TVEB.NS>, the broadcast arm of the Network 18 group, were up 4%.
Sony is doing due diligence and considering several potential deal options, Bloomberg reported https://bloom.bg/2QFJ6Zl, citing people familiar with the matter.
A Reliance Industries spokesman declined to comment, saying that the company "evaluates various opportunities on an ongoing basis." Sony did not immediately respond to Reuters request for comment.
A potential stake deal with Sony would come at a time when India's lucrative but crowded TV market is expected to grow more than 50% in the next three years, according to Statista.
Cable television started going mainstream in India through the 1990s, riding on the country's massive middle class population.
Network18's channel portfolio includes VH1, Nickelodeon, MTV, CNBC TV18, and a range of other local language channels, along with news portals like Firstpost and Moneycontrol.
The media company also has a broad suite of news channels including CNN-News18, CNBC TV18, and other regional language news channels that together held over a 10% share in TV news viewership in India in fiscal 2018-19, according to its annual report.
(This story refiles to corrects paragraph 2 to say "market value" and paragraph 8 to say "includes")
(Reporting by Sabahatjahan Contractor in Bengaluru, Additional Reporting by Sethuraman N R in Bengaluru, Promit Mukherjee in Mumbai; Editing by Subhranshu Sahu and Shailesh Kuber)