The actress launched her hair care company two years ago and celebrated the milestone with a rarely-seen photo from her childhood
Aniston, 54, marked the second anniversary of the company on Instagram Friday with an adorable set of black-and-white photos. The first picture shows the actress as a two-year-old, crouched down and dressed in an adorable frilly outfit. In the second, Aniston is her glamorous present-day self in a promotional photo for the brand.
“Someone turns TWO today and it’s not these two ☺️,” she wrote alongside the post.
“Happy second Birthday @Lolavie! Proud of my incredible team. All the friends, fans and ALL the returning customers! 🙏🏼💋Couldn’t have done it without you… and so much more to come! ❤️🥳🛀💁🏼♀️.”
Someone else celebrating the anniversary in style? Aniston's dog Lord Chesterfield, who got into the heart-shaped cake the team had ordered to commemorate the day.
The haircare brand launched in September 2021 after years of behind-the-scenes work, the actress previously told PEOPLE.
"I've been working on this for quite a long time," Aniston said, adding that she “got the bug” to take a deeper look at the “development of hair products years ago.”
It was also inspired in part by her desire to repair her own famous head of hair.
"It's always been a problem growing it and keeping it healthy,” she said of her locks. “So, it's been my thorn, for sure, which is why this all feels very organic for me to face a hair product head on and go, 'Let's make something great.'"
The brand’s Instagram account shared a post in honor of the anniversary, too, giving fans and customers another look at a young Aniston.
“In honor of our second birthday — here’s our founder at 2(ish) vs now(ish)… the hair keeps getting better! ❤️.”
The LolaVie account shared two photos, one of Aniston in her childhood with a hood over her head, and another, more recent photo where she recreated the pose.
Since the launch of the brand two years ago, Aniston has dropped seven products. She started out with a Glossing Detangler — a product she called the “Swiss Army Knife” of hair care due to its many benefits, including protecting hair from heat damage and enhancing shine.
For the Morning Show actress, who described her wavy hair as having “300 personalities,” the detangler was a natural place to start.
She’s since expanded into a restorative shampoo and conditioner, a hydrating leave-in conditioner, a transformative hair oil that helps revive dry locks and an Intensive Repair Treatment that helps fix damage.
In the video announcement, she advised customers to apply the product “once a week” after a shampoo: “leave it in, brush it through, leave it in a towel, sleep in it – an hour, whatever you want,” she said.
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The brand has become not just a beloved staple for Aniston’s many fans, but also amongst her famous friends.
She told InStyle in March that it’s her male friends more so than her female friends that constantly want to get their hands on the LolaVie products.
"My friend Jason Bateman — who has the most hair that any human being could possibly have, and he's the envy of all males with maybe three grays — he is obsessed.”
She added, “Guys love a good hair product. The guys have taken all the samples.”
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