Just when you think you’ve seen everything fashion has to throw at us, Crocs go and launch a limited edition KFC version, which promise to have your feet smelling like fried chicken.
In the craziest collab of the year, the fast food giant has teamed up with the shoes everyone loves to hate to create two styles of limited edition footwear, and each come complete with chicken-scented charms.
The first of the collection, a sky-high platform, has been debuted this week in time for New York Fashion Week, while the second clog will be available for purchase in the spring.
KFC’s marketing bosses are confident the “fun and fashionable” take on the “classic clog” will prove to be a cult hit with fans of the clog-style shoes.
Chief marketing officer Andrea Zahumensky said the shoes are "what fried chicken footwear dreams are made of".
The shoes, which feature the KFC red stripes and come with two removable, chicken-scented charms, will retail for $59.99 (£45).
Terence Reilly, from Crocs, added: "We're thrilled with this 'bucket list' partnership with Kentucky Fried Chicken that will bring fans an unbelievably fun and fashionable take on our classic clog.
“We're honoured to feature this fashion-forward style between two iconic American brands at one of New York's biggest weeks in fashion that promises to surprise and delight consumers around the globe.”
This isn’t the first time Crocs have had a fashion moment.
Christopher Kane bought back the rubber design for a second time during London Fashion Week SS18, adorned with bold rhinestones.
And in 2017 Balenciaga models wore the iconic clogs down the catwalk with an added 10cm platform to give the foam shoe a more ‘high-end’ look.