Yahoo Finance Kim Kardashian's underwear brand Skims is joining forces with Fendi
Kim Jones and Kim Kardashian West have joined forces. The creative directors of the two very different brands have worked together on a capsule collection, one which is designed for the modern woman.
Although Kardashian's affordable underwear label doesn't immediately seem like the perfect fit for the high-end house of Fendi, the two brands have, as Kardashian puts it, "a cultural power that is very different from one another, but equally as strong". In fact, the idea for the collaboration came about from Jones' end when he saw how invested the women in his office were with the brand Skims.
"The idea for the collaboration came about when my team and I were sitting around a table at the studio in Rome," Jones explains. "Suddenly, all the women went silent and started looking at their phones. I didn’t know what was going on, but they were waiting for the launch of the new Skims collection. It was then that I thought: let’s do something together."
The collection aims to bring together the unique codes of each brand. It draws upon sketches from an archival Fendi collection, first presented by Karl Lagerfeld in 1979 which placed a focal point on twisted tube tops, pop colours and tight sashes, while it combines the focus and fit that Skims has become so well known for.
"We share a desire to push boundaries, think differently and challenge convention which is why we found so much common ground collaborating on this collection together," Kardashian added of the collaboration.
This is of course not the first time that Fendi has joined forces with another brand in recent months. In fact, Jones is clearly not afraid of collaboration. During Milan Fashion Week in September, the brand made history by teaming up with Versace on a collection which saw each house's creative director design for the other.
You can shop the Fendi x Skims collection from 9 November here. To shop Skims, head here.
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