Westfields in London's White City has become the home of the UK's largest shoe shop, an outlet store that spreads over 25,000 square feet.
The flagship Shoeaholics shop plays host to more than 20,000 pairs of shoes and has what the brand calls the "most diverse collection of shoe brands" available.
It stocks a mix of high end designer and high street brands.
The move is a gamble on shoppers returning to the high street in droves following coronavirus lockdowns as the UK progresses to the next stages of its reopening roadmap.
Shoeaholics was established in 2014 by Kurt Geiger as an online only business. It notched more than £25m in sales last year.
The opening follows recent data from the British Retail Consortium (BRC) and KPMG's retail sales monitor from April that showed footwear was among the hardest hit sectors of the retail market. Meanwhile, furniture and men's and children's clothing were among products that had spurred a revival in British retail last month.
The newest branch of Shoeaholics follows 6 other recent store openings across the UK at the following locations:
Cheshire Oaks Designer Outlet
Livingston Designer Outlet
Birmingham NEC Designer Outlet
Dalton Designer Outlet
Swindon Designer Outlet
The online store, Shoeaholics.com has over 150 shoe brands on its website and with more than 6,000 shoes to choose from.
“Shoeaholics has seen a huge increase in demand throughout the pandemic with individual consumer spend in many cases three times the norm," said Mark Hoyal-Mitchell, head of Shoeaholics.
"We have made a conscious effort to build on the momentum from the last year and have done this by opening 7 stores since last year during a time when other retailers are leaving the high street.
"This is a confident move that reflects both the UK’s continued love for shoes and consumer focus on value in these uncertain economic times."
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