Yahoo Finance Kylie Jenner 'so sad' about Snapchat: the most expensive tweets on record
Kylie Jenner is widely reported to have sent Snapchat’s share price tumbling with just 18 words on Thursday evening, marking one of the most expensive tweets on record.
“Sooo [sic] does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad,” The 22-year-old asked her 24.5 million Twitter followers. Shortly after, Snapchat’s value nosedived by $1.3bn.
Miss Jenner, the youngest of the Kardashian clan (the daughter of Kris and sibling to Kim, Khloe, Kourtney and Kendall) is living proof that the widely mocked #influencer crowd is a force to be reckoned with.
Analysts have questioned whether the drop in price is down to Miss Jenner's tweet or the widespread outrage among users following its recent redesign and an analyst's warning note. But Jenner's tweet hit the web before the markets opened yesterday and could be behind the slide in pre-trading. In any case, her tweet was likely read more times than the Citi investors' memo.
There are plenty of examples where similar off-the-cuff statements have wreaked havoc in the business world. Here are some of the most expensive 180-character statements on record.
sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.
— Kylie Jenner (@KylieJenner) February 21, 2018
Fake White House bomb tweet shaves $136.5bn off US stock market
When hackers broke into the Associated Press Twitter account and announced that two bombs had exploded at the White House, injuring Barack Obama, more than $136.5bn was wiped off the US stock market.
The losses corrected themselves but it took several minutes before the tweet was confirmed to be fake. The US was at the time on high alert, having just witnessed a terrorist attack on the Boston marathon just a week before.
Donald Trump's F-35 tweet knocks $4bn off Lockheed Martin
The aerospace and defence company lost $4bn in value in within two hours of Mr Trump attacking the company for allowing its F-25 fighter jet programme to get “out of control”.
The project - which is expected to cost $1.5 trillion dollars over its 50-year lifetime including in service support - has come under fire for being overly costly, slow and failing to meet initial expectations.
The F-35 program and cost is out of control. Billions of dollars can and will be saved on military (and other) purchases after January 20th.
— Donald J. Trump (@realDonaldTrump) December 12, 2016
Elon Musk tweet wipes $580m off Samsung SDI
In June 2016, rumours were swirling that Samsung would supply Tesla with solar batteries for its line of luxury electric cars. But founder Elon Musk took to Twitter to clear things up, a move that would cost the South Korean manufacturer dearly.
“Would like to clarify that Tesla is working exclusively with Panasonic for Model 3 cells. News articles claiming otherwise are incorrect,” Musk tweeted.
The announcement wiped 8.5pc from Samsung SDI’s market capitalisation on the South Korean stock exchange, the equivalent of around $580 million.
Would like to clarify that Tesla is working exclusively with Panasonic for Model 3 cells. News articles claiming otherwise are incorrect.
— Elon Musk (@elonmusk) June 8, 2016
Startup's tweet knocks $8bn off Twitter
In a perfect example of irony, a tweet shaved $8bn off Twitter’s share price after a little-known tech startup called Selerity announced its poor set of results in 2015, hours ahead of an official announcement.
The ill-fated tweet spooked investors, mostly due to the surprise factor. Typically, announcements will be made after markets close, to allow time for the dust to settle and avoid a buying or selling frenzy.
#BREAKING: Twitter Inc. $TWTR Q1 Non-GAAP EPS beats estimates, $0.07 vs. $0.04 expected
— Selerity (@Selerity) April 28, 2015
Nasdaq tweet causes JP Morgan to dip 3.6pc
In October 2014, JPMorgan dropped as much as 3.6 percent after Nasdaq tweeted out a report that showed profit and expenses missed analysts’ estimates, ahead of its formal announcement. Published three hours early, the company were unable to spin their results in a more palatable manner, sparking a share-selling frenzy.
Passenger video wipes $1bn off American Airlines
A video which was shared on Twitter showing a passenger being forcibly removed from a United Airlines flight wiped $1 billion off its value on April 12 2017, a day after the clip went viral.
The clip showed a bloodied doctor David Dao, 69, being dragged off the plane when he refused to give up his seat on an overbooked flight for a member of staff on a partner airline.
CEO Oscar Munoz later apologised for the way Dr Dao was handled and pledged to review passenger policies.
